Lead Linkedin Marketing Automation Process 
The Point
OCTOBER 1, 2021
Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates.
The Point
FEBRUARY 28, 2023
By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone. For some, it may be the hassle of navigating an onerous MDF approval process. For others, it might be a lack of marketing resources. Or an ad on LinkedIn. Why are channel partners leaving so much money on the table?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. But direct mail doesn’t have to be a “batch” process.
The Point
JANUARY 19, 2021
These will become incorporated into lead and account scoring, perhaps as criteria for what can become an MQL. Leads will need to pass “credit worthiness” before a closed/won is accepted. I think a significant trend for B2B marketing and sales in 2021 will be video. “I B2B Demand Generation Predictions for 2021 Click To Tweet.
The Point
JULY 17, 2017
This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. 72% of B2B Buyers quote timely response to inquiries as a key factor in vendor selection via @spearmktg. Click To Tweet.
The Point
APRIL 26, 2018
How should the average B2B marketer be looking to leverage intent data in their demand generation mix? I asked Charles Crnoevich, Head at Partnerships at Bombora , the leading provider of B2B intent data, to shed some light on where, when, and for whom intent data holds the most promise. (HS) But is that real?
The Point
JANUARY 17, 2019
Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process. Click To Tweet.
Expert insights. Personalized for you.
297 
Let's personalize your content