Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? So, let’s look at a few reasons why sales reps shun marketing leads and what (most of) you can do about it. Lack of Agreement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

OCTOBER 15, 2021

Edelman/LinkedIn ). Given the above, combined with intent data, analytics, lead/account scoring and feedback loops from sales and customer success, they’re best suited to make strategic adjustments to messaging and content to engage customers and in-market and potential in-market buyers with a continuous storyline.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

SEPTEMBER 21, 2021

Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. Like Pillar content or content designed to drive “lead” gen. And much of the B2B content produced is leaving buyers cold. Their findings gave me pause. We often think of thought leadership as somewhat of a specialty format of content.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

OCTOBER 8, 2020

He posted about his view on LinkedIn and stirred up quite a conversation.). Samantha Stone , Founder, Marketing Advisory Network adds: “Never think of content as a way to generate a lead. Jay Baer , founder of Convince and Convert, agrees: “Sales reps need to know that buyers will get educated before they spend money, period.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

JUNE 23, 2017

Contribute to a consensus on what constitutes a qualified lead. Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. The level of activity on LinkedIn – shares, posts written, things they’ve liked, etc. Assist writers to create content that speaks directly to this persona. Type of college degree.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

JULY 5, 2021

Or you’re scrolling through your LinkedIn feed, and something catches your attention. It’s time for marketers to go way beyond top of funnel, or a focus on lead acquisition. Let me ask you this > When is the last time you went online and said, “today, I want to view an infographic?” I’m guessing never.

Relevance 140

Relevance Top of Funnel B2B Content 140