Digital B2B Marketing

SEPTEMBER 27, 2011

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Marketing automation platforms will respond with extended support for social media contact channels.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Marketing automation platforms will respond with extended support for social media contact channels.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

JUNE 11, 2012

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. Does sharing someone else’s content make you a thought leader?

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Curation B2B Thought Leadership Thought Leadership Emarketing 100

Digital B2B Marketing

NOVEMBER 21, 2013

How many leads came from Twitter? For example, by selecting my email newsletter traffic and adding the new referring URL field as a second dimension, I can see traffic that was previously reported as being from email subscribers is from when those subscribers shared the post on Twitter, LinkedIn and other sites. How many purchases?

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Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

FEBRUARY 16, 2015

Particularly with “lead guarantee” programs, where a publisher contracts to provide a certain number of contacts meeting specific criteria, marketers fall into the trap of believing their content isn’t critical. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Photo Credit: Melissakis, H. via Flickr cc.

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Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem [.].

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Consulting B2B Sales Marketing Automation Contact Marketing 100

Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Are you ready to market your marketing and begin changing perception and behavior?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 13, 2012

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Here are a few things to note when searching for your pins on Pinterest: Pinterest ignores the leading www in a domain name. All pins are consolidated by source at [link] + yourdomain.com/.

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Traffic Marketing Analytics Tools Domain Content 100

Digital B2B Marketing

MARCH 21, 2011

Here are Chris’s three key points: Connect ideas to offerings: tell a story that extends from vision to implementation Use ideas to attract and nurture leads Train salespeople to use and talk about ideas For many well-intentioned marketers, the missing link is product. Are marketing, sales and product aligned?

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 11, 2011

What about all of those lost leads? Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. So free your content, let it start working for you. As a client once told me: If you must have a registration form at all, keep it short.

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Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 15, 2011

Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. What other marketing activities belong on the list?

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Digital B2B Marketing

MARCH 1, 2011

Leads are an obvious choice for many B2B marketers. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. The following framework is a useful starting place, based on information available from most web analytics packages and ad servers. Do you have a simple approach or framework you use?

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Advertisements Advertising Planning B2B Thought Leadership 100