Remove marketing-lead

What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. What I instead often see are lead-snagging “bots” that pop up and ask me if I’d like a demo (“No.”) That means reaching out to IT vendors for their take on industry trends or customer references.

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ChatGPT Can't Replace Me. Yet. Maybe

What Works - What Doesn't

But can it do technically oriented marketing collateral and thought leadership? This is a clear time saver and a good start to writing a marketing piece – but only a start. That means it could (with a fact check and some minor polishing) produce very short “today’s state of the market” content. Advantage: Human.

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What's on CIO's Minds: Data, Governance and of Course AI

What Works - What Doesn't

Another attendee said his firm is using generative AI to find the best pitches, voice mail and email messages for prospects, as well as the most qualified leads to leave these messages with. The right data, if properly stored and curated, can uncover new markets. But before doing so, they must keep multiple plates spinning.