What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

What I instead often see are lead-snagging “bots” that pop up and ask me if I’d like a demo (“No.”) Clicking over to the “Contact Us” page often brings me to a generic form that is, again, clearly designed to snag sales leads. or what challenges I’m facing (“Digital transformation?

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ChatGPT Can't Replace Me. Yet. Maybe

What Works - What Doesn't

But by its very nature, ChatGPT looks far less capable of taking large amounts of less structured information (from, say, a brainstorming session between a product manager and a marketing manager) to fine-tune content for lead generation or thought leadership.

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What's on CIO's Minds: Data, Governance and of Course AI

What Works - What Doesn't

Another attendee said his firm is using generative AI to find the best pitches, voice mail and email messages for prospects, as well as the most qualified leads to leave these messages with.