Industrial Marketing Today

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Landing Pages for Industrial Lead Generation

Industrial Marketing Today

The importance of landing pages for industrial lead generation cannot be overstated. That’s where conversions happen—visitors turn into leads. Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

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Industrial Lead Generation – MQL vs SQL

Industrial Marketing Today

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Even though “Generate demand/leads” is at #4, generating high quality leads is. Even though “Generate demand/leads” is at #4, generating high quality leads is. This is only a content summary.

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Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Industrial Marketing Today

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. Ultimately, it aims to drive visitor action leading to conversions. Inbound […]

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Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. Read more The post, %Industrial Blogs are Essential in Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. They tend to brush it off as too time consuming and/or not very effective.

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Industrial Lead Generation for Sales – It’s Complicated!

Industrial Marketing Today

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not straightforward or simple. Read More » The post Industrial Lead Generation for Sales – It’s Complicated!

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In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. I have no issues with that but do these companies know what a qualified lead is?

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Using Manufacturing Blogs for Lead Generation

Industrial Marketing Today

Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. 51% of manufacturing.