Direct Response Coach

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How to Generate Qualified Leads with Lead Surveys

Direct Response Coach

The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.

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How to Generate Qualified Leads with Lead Surveys

Direct Response Coach

The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.

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Generating a Lead vs. Buying a Lead

Direct Response Coach

I get calls occasionally from people who want to know what I charge for a sales lead. I never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing.

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How to measure Lead Quality

Direct Response Coach

You hear a lot about lead quality these days. It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. But at some point, marketers began to realize lead quantity isn’t enough. [.]. That’s encouraging news. High response rates always seem to rule the day.

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Are you using lead magnets?

Direct Response Coach

Lead generation magnets are often an oversight to newcomers trying to generate sales leads through marketing. But eventually they see the error of their ways, and they come to realize this simple point: If you want to generate sales leads, you need to start with a lead magnet. What is a lead magnet? No, it’s [.]

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In Direct Response, All Roads Still Lead to the Offer

Direct Response Coach

You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing. You’ve been running search ads on Google Adwords. Look at your offer.

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How to build a Sales Lead Funnel

Direct Response Coach

The post How to build a Sales Lead Funnel appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing' These are all important parts of your marketing and [.].