Buzz Marketing for Technology

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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social.

Service 100
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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook? Tweet This!

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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

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How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. A lead nurturing super highway was born. EchoQuote was born.

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Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Still others have added click to chat or click to call type of functionality that when combined with a slightly re-engineered process means you can totally measure the leads. Tags: social media Lead Generation.

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Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

This new access provides sales people with leads and opportunities once hidden from the world in person to person verbal conversations or the invisible conversation. Social Sites like Twitter, LinkedIn, and Facebook give sales people unprecedented access to potential clients at all levels. A new form of access is being created.

Leads 100
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How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

All of this will lead to a new era of digital commerce in the next 24 months – Are you ready? Perhaps they will even offer you and your followers/friends (Twitter/Facebook) a special discount or a peak at the next version before the launch to get the viral buzz going.