Writing on the Web

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

What can we understand about human motivations and values in order for content marketing to work? A similar hierarchy of emotional values exists. As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Instead they go with their gut reactions.

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

What can we understand about human motivations and values in order for content marketing to work? A similar hierarchy of emotional values exists. As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Instead they go with their gut reactions.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

Where do you rank on search engine returns? Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Bottom line, no matter what tool you choose, you need to create compelling content that offers value. What do you think?

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Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. Always write with your readers’ needs in mind.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

When was the last time you read a white paper that added real value to your research process? For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Is Your White Paper a Sales Pitch in Disguise?

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. These are the goals of content marketing , whether with a website or a blog.

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5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. These are the goals of content marketing , whether with a website or a blog.