Tony Zambito
NOVEMBER 18, 2020
Through the common bond of shared experiences and helping each other, people’s sense of value for living in their chosen neighborhood went up. Increase Value With Buyer Insights. Similarly, a B2B organization cannot bring value or forge a loyal bond without knowing its buyers at an in-depth level. Innovations. Enable Journeys.
Tony Zambito
APRIL 5, 2011
The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years. One approach whose value is on the rise is that of Lead Nurturing. The approach taken towards lead nurturing could make a huge difference.
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Tony Zambito
NOVEMBER 8, 2020
Iacocca, who died at the age of 94 in 2019, was a visionary leader who was the only executive in modern times to lead two of the Big Three American automakers. Iacocca, in both situations, had to overcome much adversity and uncertainties to lead. Putting you in a better position to bring value as a navigator of uncertainties.
Tony Zambito
MAY 2, 2021
The new shift in buyer goals and interaction preferences will lead to a return of focus on buyer insights and understanding buyer persona goals. 6 – Sellers can close on clear-cut value towards accomplishing goals. Winnowing out the over-focus on tech stack and bringing back laser-like attention on how we help and engage buyers. .
Tony Zambito
DECEMBER 20, 2020
This all leads to several buyer insight observations. Content that is of no value or relevance to buyers. All of these combined efforts, designed to reach and get the attention of B2B buyers, do have an impact. Including not a very positive one. Content fatigue is a very real phenomenon. Content marketing is out of control.
Tony Zambito
JANUARY 14, 2022
The pandemic has awakened people’s views about work and how they perceive the value of the work they are performing. It is evident now that inflation will affect many parts of the economy, and this will lead to a longer period of inflationary pressures. Largely due to transitions in how people incorporate work into their daily lives.
Tony Zambito
OCTOBER 1, 2018
Back in 1994, there was a book by Bradley Gale entitled Managing Customer Value. The premise was that we needed to focus on the lifetime value of customers. There are four important factors leading to B2B marketing and sales leaders adopting a lifecycle mindset when it comes to attaining buyer insights. Disruption.
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