B2B Memes

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Writing Readably Doesn’t Mean You’re Stupid

B2B Memes

The misleading implication of those grade levels is that the higher your writing scores, the smarter you are. It doesn’t seem to have been readability maven Rudolf Flesch , whose original readability index used a 100-point scale (the higher the score, the more readable the prose).

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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#. Be an entrepreneur.

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The Yin and Yang of Content Economics

B2B Memes

While an abundance of content creators leads to oversupply, the scarcity of attention among overwhelmed audiences increases the value of good content. But its very prevalence should ensure that well-written and thoughtful content with a unique point of view will be valued at its true worth. Fortunately, every yin has its yang.

Content 100
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Brand Journalism Trend Heats Up in UK

B2B Memes

Because these new types of publishers want to avoid “clunky advertorial, laden with overt brand value and PR messages,” they will be hiring experienced journalists to build an audience of loyal customers. Whether these high-profile moves in the fashion industry are leading or trailing indicators of brand journalism growth is unclear to me.

Trends 100
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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Marketing is the front line of value-creation. Will new media lead to brighter or bleaker career options? You can find them—and much else of value— on his blog, {grow}. Use your head.

Content 100
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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. But the real value isn’t in the data set itself, but in how that data can help publishers strengthen their relationships with their audiences.

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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. But the real value isn’t in the data set itself, but in how that data can help publishers strengthen their relationships with their audiences.