| | | B2B Marketing Unplugged | | Lead + Lead Scoring | 1 article |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED JANUARY 18, 2013 Four Things Marketing Can Say “Yes” About in 2013 When they come asking for a better billing system or lead-scoring platform, set up a giant committee to write the business requirements document, technical specification, RFP, and critical path. You’ve got to love January. Those plans you’ve been revising for months are finally in motion. ll bet they’re already asking you for hockey tickets. Go ahead. Maybe not. | |
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