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JANUARY 18, 2013 [Lead, Lead Scoring] Four Things Marketing Can Say “Yes” About in 2013
When they come asking for a better billing system or lead-scoring platform, set up a giant committee to write the business requirements document, technical specification, RFP, and critical path. You’ve got to love January. Those plans you’ve been revising for months are finally in motion. ll bet they’re already asking you for hockey tickets. Go ahead. Maybe not.
JANUARY 18, 2013 | B2B MARKETING UNPLUGGED
[Lead, Lead Scoring] Four Things Marketing Can Say “Yes” About in 2013
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