Vidyard

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Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform

Vidyard

Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs.

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Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform

Vidyard

Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs.

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How to Use Video to Drive, Engage, and Qualify Leads

Vidyard

Facts Tell But Stories Sell Webinars, ebooks and other marketing materials are great additions to your lead gen arsenal, but they’re not always the best for bringing emotion to your audience – an approach proven to help conversion. Or score leads based on whether they watched your demo video or your Harlem Shake parody.

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Create Your B2B Video Marketing Strategy in 4 Easy Steps

Vidyard

Improving lead scoring and lead qualification. When it comes down to it, a Video Marketing Platform is way more than just a means to host, distribute, and manage your video content (as you’ll find other platforms are limited to). Instead, it’s about: Better understanding your prospects and customers.

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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. And take note: Most of them know that view counts no longer count —they’re focused on engagement data and how their investments in video impact lead and pipeline generation. More ah, pipeline. The result?

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Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own

Vidyard

By tracking this engagement data on an individual lead level, you can see exactly which pieces of content are resonating with viewers and optimize all future videos to increase engagement and attention span. This is why we have seamless integrations with leading MAP and CRM systems.

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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience. Video is one of the top-performing assets for us,” said Michael Ballard, senior manager of digital marketing at Lenovo.