Smashmouth Marketing

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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

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Sales Qualified Leads (SQLs): Quality vs. Quantity

Smashmouth Marketing

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

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Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? These last two are interesting additions because some people put email marketing in the category of "inbound" when in reality it is originally an "outbound" technique -- the action item is an inbound lead. Where do you turn?

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

damphoux : Tom Barrieau, IDC demand generation / lead qualification largest segment of budgets right now #sales20. damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20. tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

sales20 damphoux : Tom Barrieau, IDC demand generation / lead qualification largest segment of budgets right now #sales20 annekeseley : #sales20 Tom Barrieau of IDC just stressed the importance of inside sales in boosting sales productivity. #sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0