This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Marketing Craftmanship

Remove Lead Remove Lead Qualification Related Topics
BtoB Telemarketing Copyright BANT Sales Leads Direct Marketing Lead Management Emarketing Cold Calling Event Marketing More Related Topics >
article thumbnail

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

JANUARY 16, 2013

Webinars and public forums entail lead qualification and follow-up with prospects. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure. White papers and case studies become quickly outdated.

Tactics 100
Tactics B2B Marketing Cost per Acquisition CPA 100
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024