Vision6
AUGUST 23, 2021
For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection.
Scoop.it
FEBRUARY 28, 2023
Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. Invest in a solid lead nurturing strategy backed by machine learning and artificial intelligence.
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Martech
JULY 7, 2023
And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. It could also lead you to optimize incorrectly or negate the impact of your email messages. Those metrics all have their uses, mainly as trend indicators.
Adobe Experience Cloud Blog
JANUARY 10, 2011
Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems.
Content Marketing Institute
OCTOBER 25, 2018
Consider this a slow burn, using the data you have to start lead nurturing campaigns and adding more personal data as the relationship grows. Ignoring Privacy Protections. Given that you’re collecting data for personalization, you also should be thinking about privacy regulations, right?
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