NuSpark Consulting

AUGUST 23, 2012

If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Hubspot

SEPTEMBER 15, 2011

When it comes to lead nurturing , the difference between effective campaigns and scheduled spam often boils down to the details. Before you start sending series after series of emails , make sure you understand the current experiences of your leads and have a good sense of their expectations. Time to Conversion.

Lead Nurturing 28

Lead Nurturing Advertising Benchmark Sales Qualified Leads Campaigns 28

NetLine

FEBRUARY 10, 2020

The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. But just like a dog who’s finally caught his tail, or fetched that elusive ball, a question still remains: now what? 7 Things to Do Once You’ve Captured a B2B Lead. A little communication goes a long way. . Acknowledge Them.

Generation 52

Generation Leads Lead Marketing Qualified Leads 52

Valasys

NOVEMBER 27, 2019

Landing pages are also known as “ lead capture pages ”, “ static pages ” or “ destination pages ” & these are the standalone pages engineered to capture leads or promote specific products or services via specifically designed ads. Marketers should design their landing pages based on their knowledge about their target audience.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

chiefmartech

APRIL 5, 2017

Grew high-quality leads by 80%. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team. Our Strategy — Blending Multi-Channel Attribution and Lead Scoring.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Do leads generated fit the profile of your target audience? What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

BenchmarkONE

JANUARY 22, 2020

Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. Adding efficiency to your outreach and lead nurturing strategies. Marketing automation platforms have come a long way, and not every software out there is created equally.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

BenchmarkONE

APRIL 16, 2020

Create Long-Form Content. Long-form content, like whitepapers or ebooks, is very important for your inbound marketing strategy. By gating your long-form content, you’re asking for visitors to enroll in your inbound marketing. Nurture Your Leads. Answer questions and make comments. Stay tuned! .

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

Rev

NOVEMBER 15, 2018

I’ve spent hundreds of hours interviewing top sales reps and their leaders, thousands of hours talking to marketers about leads and their perceptions of sales teams. Both can spark interest in those accounts, marketing with lead programs and sales with prospecting. And both can nurture those who are not quite ready.

Top of Funnel 113

Top of Funnel Advertising Agencies Paid Search Agency B2B Sales 113

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Now let’s have a little keyword research fun.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

PureB2B

SEPTEMBER 1, 2021

The sales process has changed significantly with the advent of technology, helping your sales teams get more leads, drive more effective sales conversion strategies, and converting prospects. Here are the top technologies that can help salespeople convert more leads and build stronger relationships. Automated Systems.

Marketing AI 62

Marketing AI Top of Funnel Work Management Conversion 62

PureB2B

SEPTEMBER 1, 2021

The sales process has changed significantly with the advent of technology, helping your sales teams get more leads, drive more effective sales conversion strategies, and converting prospects. Here are the top technologies that can help salespeople convert more leads and build stronger relationships. Automated Systems.

Marketing AI 62

Marketing AI Top of Funnel Work Management Conversion 62

Golden Spiral

MARCH 28, 2019

Then it happened… you lost that deal from an inbound lead. Long-term clients and more referrals make the jobs of your inside and outside sales teams easier. Are you thinking about the right short and long tail keywords? Conversions are the key to getting new leads into your pipeline organically.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

APRIL 4, 2016

Not only that, but they saw the number of quality leads increase by 700%. So I caught up with SmartBug Media's founder and CEO Ryan Malone to get the inside scoop on how they approached Conversant Bio's blogging strategy and what they did to impact lead flow so dramatically. The Strategy Shift.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

KEO Marketing

JANUARY 4, 2018

Long-tail keywords or keyword phrases help you rank for the types of questions and phrases people use today to search for content. If you are not using AMP in your website redesign, you risk potential leads clicking away from your site to go to a competitor. In addition, is important in 2018. About KEO Marketing.

Marketing Websites 74

Marketing Websites Lead Scoring Lead Ranking Long Tail Marketing 74

Ambal's Amusings

APRIL 21, 2010

Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. The pursuit of thought leadership positioning and long-tail search will drive a sharp increase in multi-author corporate blogging. Galen De Young.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

QuanticMind

NOVEMBER 13, 2018

First party intent data can come from known leads you’re tracking or from anonymous visitors who haven’t filled out a form on your site. You can also use buyer intent data to create lead scoring models to illustrate which of your prospects are ready to buy. Applying Intent Data to Advertising.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

SmartBug Media

JANUARY 20, 2020

Although some companies are incredibly far along in their digital marketing efforts, others are lagging behind, and those who fall into that second category tend to fear the unknown and feel that it’s too long a road to travel down before they’d see any ROI. Open Quote Reminders for Prospects and Potential First-Time Customers. Bonus Tactic.

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sales Engine

OCTOBER 16, 2015

B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably. That’s why you hire them in the first place, and if you can’t do that, they won’t work for you for long.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Valasys

AUGUST 29, 2019

As the voice searches, being conversational are more likely to be longer than their text counterparts; the marketers should research the long-tail keywords, and target them in the pieces of content being used on the website to improve the users’ experience & deliver them the solution that they are looking for.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

QuanticMind

OCTOBER 19, 2018

If you’ve worked in the travel or hospitality marketing industries , you’ve likely heard of terms such as lead capacity, revenue capacity or revenue management. Bid high for every relevant keyword you come across, and you’ll end up spending more money to reach both high and lower quality leads. So What is Revenue Management?

PPC 40

PPC Pricing Price Work Management 40

Hubspot

FEBRUARY 7, 2014

Lead nurturing. Step 3: Check for a mix of short- and long-tail keywords in each bucket. If you don''t know the difference between short- and long-tail keywords -- well, it''s pretty much what it sounds like. Short-tail keywords, sometimes referred to as head terms, are short keywords phrases.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

MAY 14, 2012

That's because the product or service isn't what makes a lead want to be your customer -- it's a solution to their problem that people care about. 2) Create lead gen offers that make people's lives easier. Create lead gen content that will help your readers be more successful -- at work, at home, whatever it is your customers need.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

MARCH 8, 2016

Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). The more you know about a lead, the better you can personalize the content you deliver to them. Personalization: Lead Nurturing Gold.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hinge Marketing

JULY 16, 2015

So many leads, so little time. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. Eliminate Friction.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Hubspot

MARCH 29, 2017

However, educating prospects and showcasing your company as an industry authority can boost traffic and help you rank higher for certain long-tail keywords that people search. Experience Better Lead Generation. At the same time, leads become more valuable when they're willing to spend more on a product or service.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. will help your website rank better for these longer-tail niche keywords. Send Holiday marketing emails and use lead nurturing.

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Martech

JULY 7, 2023

It could also lead you to optimize incorrectly or negate the impact of your email messages. For B2B brands, the classic lead-nurturing process can make the value harder to determine. Customer behavior beyond campaigns This long-tail metric involves tracking campaign-level metrics beyond the immediate campaign time period.

Budget Programs 118

Budget Programs Long Tail Marketing Ad Frequency Click Rate 118

Hubspot

NOVEMBER 22, 2010

Leads are the gateway to customers. You can put them in an email marketing campaign or a lead nurturing campaign. Blogging is yet another chance to create content around long-tail keywords. Optimize each post around a long-tail keyword that you want to use to get found by prospects.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

JULY 29, 2010

Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Often traffic will not be ready to buy right away, but a tempting call to action will lead them down the sales funnel. In reality, it’s a long term strategy only rewarding those who approach it with patience and tenacity.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

FEBRUARY 10, 2012

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

AUGUST 2, 2010

Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more!

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. A successfully optimized search campaign can help your business generate more leads and get found by potential customers.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Single Grain

MARCH 28, 2023

Keyword Strategy: SaaS companies often have more complex products and services with a specific set of features, which means they need to focus on specific long-tail keywords to target their ideal customers. Overall, PPC is an essential tool for SaaS companies looking to drive traffic and generate leads.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Hubspot

JULY 15, 2010

They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Get Employees Involved in Blogging. Free Download: 2010 Online Marketing Blueprint.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28