Vidyard

DECEMBER 8, 2014

Put Lead Generation on the Fast Track Online videos are a special breed of content for three reasons. The net-net is videos offer the kind of brand exposure and reach that can become an extraordinary opportunity to fill the top of the funnel and generate leads. The sum of the points is the lead’s score. ‘Nuff said.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. You can also upload it to YouTube.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

SEPTEMBER 26, 2014

Typically when we think about lead gen, it’s about generating as much quantity as possible. Already, the leads you collect will be pre-qualified based on the messages you’re delivering and the methods you use to communicate. However, no matter how well us marketers do, it seems like sales is never satisfied.

Account Based Marketing 51

Account Based Marketing B2B Marketing Demand Generation Top of Funnel 51

Vidyard

OCTOBER 27, 2019

These are the emotional responses that lead to action. Video can do a lot more than just attract eyeballs, it can also engage and convert leads—making it a powerful addition to your demand generation strategy. Leverage in-video forms to generate leads. Gate high-value video content (like webinars) to capture leads.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

DECEMBER 1, 2015

Integrating viewership data captured in Vidyard into your lead scoring and lead nurturing programs in Marketing Automation will help you prioritize and progress your hot leads faster. A good example is the video, Pressure, which Demand Spring created for Qlik. Middle of the Funnel .

Top of Funnel 50

Top of Funnel Buyer's Journey Video Marketing Marketing & Strategy 50

Vidyard

APRIL 4, 2016

They’ve become crucial in capturing more leads, but also helping to identify better leads. With features like automated lead nurturing, grooming new business has become a very methodical and exact process. Video gives you more accurate lead scores. Your nurturing campaigns will get better.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

OCTOBER 27, 2019

These are the emotional responses that lead to action. Leverage in-video forms to generate leads. Gate high-value video content (like webinars) to capture leads. Nurture potential customers with engaging video email content. But… how can you use video for demand gen? But that’s not all.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

SEPTEMBER 9, 2013

Fairly recently I had the chance to sit down with Joe Gelata , Director of Lead Generation at Vidyard, and asked him to share his vast insight about how marketers can best take advantage of marketing automation systems. Consider a clever lead nurturing strategy such as the one FIS uses.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. “Our

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”. Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. .

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

FEBRUARY 23, 2016

Here are some great examples of how leading B2B companies have used personalized video, and the amazing results they’re seeing. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Vidyard

MAY 20, 2015

If you’re a modern marketer who’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. And by adding account development to regional marketing they were able to boost the service level of lead qualification! Understanding is key!

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

Vidyard

AUGUST 21, 2015

The Value of Picking the Right Leads … err Accounts. The standard funnel has an extremely large opening and normally, by the time we get the bottom, there are very few leads left. He came to this realization after of a mentor of his said to him one day: “Sangram, we don’t close leads, we close accounts.”.

Sales Qualified Leads 100

Sales Qualified Leads Practices Top of Funnel High Quality Lead 100

Vidyard

DECEMBER 9, 2014

It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month. This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Vidyard

DECEMBER 16, 2015

For the past decade, B2B marketing has mostly been exemplified by lead generation. Vendors use social media, SEO, and marketing automation to draw traffic to their site, capture contact info, and nurture contacts into qualified leads. You’re Struggling to Maintain Lead Volume. But it has its weaknesses. signatures. .

Account Based Marketing 50

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 50

Vidyard

JULY 21, 2017

When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Vidyard

OCTOBER 20, 2015

They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Its predictive lead scoring explainer video was 75-percent viewed by 65 percent of viewers. Results : The videos significantly helped drive new leads and close existing ones.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Its predictive lead scoring explainer video was 75-percent viewed by 65 percent of viewers. Ceridian credits “The Jenny Video” with helping generate more than 4,000 leads.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Its predictive lead scoring explainer video was 75-percent viewed by 65 percent of viewers. Ceridian credits “The Jenny Video” with helping generate more than 4,000 leads.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

JULY 21, 2017

A form can collect even more details to push into your MAP or customer relationship management system (CRM) contact records for future lead nurturing and segmentation. Capture new leads with forwarded emails If someone really likes your email/video they may forward it to a friend. Well, the same functionality will apply.

Email Marketing 50

Email Marketing Video Marketing Campaigns Top of Funnel 50

Vidyard

OCTOBER 13, 2015

They’ve integrated Vidyard with their marketing automation platform, Marketo , which lets them score leads based on their audience’s engagement with their videos and create Interesting Moments that are synced to Salesforce. Then Act-On integrated video CTAs into their high-value videos with low visitor-to-lead conversion rates.

Video Marketing 50

Video Marketing Best Practices Top of Funnel Work Management 50