eTrigue

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What is a Marketer?

eTrigue

(Notes as I complete my internship.) Coming into my internship with eTrigue, I figured I’d be sending out emails, managing social network accounts, and doing other slightly repetitive, mindless tasks. That was what marketing looked like to me before this. The post What is a Marketer? appeared first on eTrigue.

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Get Started – In-House or Out-House?

eTrigue

I was surprised to read that just 37% of marketing automation enabled organizations relied exclusively on in-house resources for their automation strategy planning, according to the conclusions of a recent survey by research firm Ascend2. Doesn’t every organization already market. The post Get Started – In-House or Out-House?