B2B Marketing Traction

JUNE 9, 2011

Because of the focus on the buyer, a new term and a new activity has emerged in marketing today – lead nurturing. Lead nurturing is how marketing supports the buyer through the buy cycle and the four stages of awareness, information, assurance and loyalty. Buyers are in control. See the difference?

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The following are key factors in making sure your inbound marketing leads are of high quality. Score your leads. Focus your content.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

NOVEMBER 25, 2013

Are you converting online prospects to leads? Nurturing leads with online marketing so that they convert to customers? Marketing Measurement b2b customer lead nurturing marketing website' If you need help in your online marketing programs, contact New Incite today.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 17, 2013

Using social media creating brand awareness has crossed the chasm, but has the more sophisticated use of it for lead nurturing and converting prospects to customers crossed? I think getting businesses to use social media to move buyers through the buying cycle is still a challenge for B2B social media experts.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Marketing money is being spent but greater awareness in the marketplace, leads and revenue are not the results. When existing marketing staff leaves (sometimes suddenly), its a good time to bring in a interim CMO to assess the situation and keep marketing programs going while you search for the right full-time replacement.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

JANUARY 21, 2010

The new marketers are not called “madmen” but “lead nurturers.” We lead prospects down the buying path through attraction, watching for buy signals. How will your company adapt to this change from push advertising to lead nurturing? Do you agree with my statement, “Madmen are out?”

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100