Vidyard

article thumbnail

Why Top EMEA Marketers Are Ready To Adopt Marketing Automation

Vidyard

2 – Lead Scoring Many EMEA marketers are passing leads over to sales as soon as they get, vs implementing lead scoring but they are not alone. 79% of B2B marketers have not established a lead scoring model. If you don’t know where to start with lead scoring, you’re not alone.

article thumbnail

Marketing Automation: The Foundation of Your Marketing Tech Stack

Vidyard

A MAP can help you organize and manage those complex and time consuming tasks that need to be coordinated with each other, including: Social media marketing and other early-funnel tactics to attract leads Content marketing that help leads progress along the funnel and convert to sales Email campaigns to generate engagement, nurture prospects, and onboard (..)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

Inbound Lead Management: As our market becomes more and more competitive we have to find creative ways to set ourselves up as top contenders earlier on. These videos build familiarity and trust among our community of customers, prospects, and those simply interested in learning.

article thumbnail

How Top B2B Video Sellers Use Video to Book More Revenue

Vidyard

Inbound Lead Management: As our market becomes more and more competitive we have to find creative ways to set ourselves up as top contenders earlier on. These videos build familiarity and trust among our community of customers, prospects, and those simply interested in learning.

article thumbnail

How Top B2B Video Sellers Use Video to Book More Revenue

Vidyard

Inbound Lead Management: As our market becomes more and more competitive we have to find creative ways to set ourselves up as top contenders earlier on. These videos build familiarity and trust among our community of customers, prospects, and those simply interested in learning.

article thumbnail

MarTech Conference Brings Out the Best in Marketing Tech

Vidyard

Mo’ leads, mo’ insights, mo’ revenue. Importance of Marketing Automation, CRM and the ‘Lead Record of Record’ Once you have a single record of truth for a lead or a customer, the ROI on new marketing technologies can go through the roof.