Crimson Marketing

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Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]

Crimson Marketing

He reveals how this was corrected through the use of a “Data Marshal” and solid lead management and execution processes.

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7 Reasons CEOs Say Yes To Marketing Automation

Crimson Marketing

Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.” This in turn informs your communications so that your messaging and timing are right.

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. Some of the most common goals include the following: Getting more leads. Better understanding the leads Marketing delivers to Sales. What is it that you want to accomplish? Reaching a broader audience.