Cintell

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Your insights may lead to uncovering something impactful that no one else caught or experienced yet. Assume nothing.

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Why Personas Fail

Cintell

. — The excitement and fervor around buyer personas and the unfortunate execution gap are only amplified by the emergence of marketing technology designed to automate the lead management lifecycle, even predict future behaviors.

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Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. She lives with her husband and daughter on a beautiful lake in Southern New Hampshire.