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Producing and Hosting a Successful Webinar in 10 Simple Steps


According to a study from Content Marketing Institute and MarketingProfs,  two-thirds of B2B marketers cite webinars and online events as the most effective method for generating leads and marketing to prospects and customers. If you use Twitter, make sure you create an event-specific hashtag that attendees can use when tweeting about the webinar. 9. Review the schedule.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


20- to 30-year-olds (Gen Y), act like no other previous generations. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Which lead gen tactics work best? Relevanza ). 2. Wrong.

MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09 viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

B2B 2

Upcoming Event: How To Build A Demand Generation Machine With.


First Event: How To Build A Demand Generation Machine With Online Events WHEN: Wednesday, April 28, 2010, 11:00pm PDT / 2:00pm EDT / 7:00pm BST Every marketer responsible for lead generation and nurturing knows the power of online events. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads.

Exclusive Interview With SAP's Director Of Social Media - Michael.


There is a group of us that support these areas plus email and webcast execution services. So the answer really comes down to how well we are supporting our corporate strategy through social media vs. measuring the number of leads or amount of sales we generated. Your B2B Marketing Plan Doesn’t Need Twitter. Enjoy the read. Michael: Our customers are passionate. Sign up.

Sales 2.0: Sell Faster, Better, and Smarter

Modern B2B Marketing

Are you using targeted social media for lead generation? Sales20Conf : "There's a weird psychology to Facebook or Twitter -- you don't mind being interrupted as much" - Brett Queener [agree?]. Sales20Conf : You'll never meet anyone who says, 'Yeah, I don't need any more opportunities." (re: lead gen) # s20c via @funnelholic. jepc : Craig: "today is about lead/demandgen, think of this as opportunity generation". Genius_com : All panelists are using Marketing Automation for better insights about customers & lead nurturing. The Sales 2.0 link].