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Producing and Hosting a Successful Webinar in 10 Simple Steps

Act-On

According to a study from Content Marketing Institute and MarketingProfs,  two-thirds of B2B marketers cite webinars and online events as the most effective method for generating leads and marketing to prospects and customers. If you use Twitter, make sure you create an event-specific hashtag that attendees can use when tweeting about the webinar. 9. Review the schedule.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

20- to 30-year-olds (Gen Y), act like no other previous generations. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Which lead gen tactics work best? Relevanza ). 2. Wrong.

MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09 viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Upcoming Event: How To Build A Demand Generation Machine With.

B2Bbloggers

First Event: How To Build A Demand Generation Machine With Online Events WHEN: Wednesday, April 28, 2010, 11:00pm PDT / 2:00pm EDT / 7:00pm BST Every marketer responsible for lead generation and nurturing knows the power of online events. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads.

B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads.  Quality leads. Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) In this case, when I am referring to “Buyer Hubs&# , I am not talking about B2B Directory listings (even enhanced listings), but rather sites where buyers go to submit a Request for Quote from multiple vendors. b2bmarketing

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

There is a group of us that support these areas plus email and webcast execution services. So the answer really comes down to how well we are supporting our corporate strategy through social media vs. measuring the number of leads or amount of sales we generated. Your B2B Marketing Plan Doesn’t Need Twitter. Enjoy the read. Michael: Our customers are passionate. Sign up.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. cant simply declare that, because blog "A" generates more leads than blog "B" it is better. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. and Italy.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

20- to 30-year-olds (Gen Y), act like no other previous generations. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Which lead gen tactics work best? Relevanza ). 2. Wrong.

SMB 2

Sales 2.0: Sell Faster, Better, and Smarter

Modern B2B Marketing

Are you using targeted social media for lead generation? Sales20Conf : "There's a weird psychology to Facebook or Twitter -- you don't mind being interrupted as much" - Brett Queener [agree?]. Sales20Conf : You'll never meet anyone who says, 'Yeah, I don't need any more opportunities." (re: lead gen) # s20c via @funnelholic. jepc : Craig: "today is about lead/demandgen, think of this as opportunity generation". Genius_com : All panelists are using Marketing Automation for better insights about customers & lead nurturing. The Sales 2.0 link].