PureB2B

JANUARY 3, 2022

But among all sales roles, the one most essential to a company’s profitability is the lead generator. Sometimes companies keep lead generation teams in-house; sometimes they outsource lead gen efforts to a third-party company. How’s My Lead Gen Looking? Unsure whether your lead gen methods need a tune-up?

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Navigate the Channel

NOVEMBER 8, 2023

Marketing as a whole is not a numbers game, but lead generation certainly is. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. The post Do You Want to Improve Lead Gen?

Lead Gen 65

Lead Gen Personalization B2B Marketing Ideal Customer Profiles 65

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. But how do you subtly engage your prospects when they are researching solutions online?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Smashmouth Marketing

AUGUST 28, 2019

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. Just three more clicks according to Green Leads' BDR Mira. If you have any LinkedIn tips, or Lead Gen Tips in general, please share them.

Lead Gen 100

Lead Gen Linkedin Tips Leads 100

Smashmouth Marketing

JUNE 2, 2022

Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads. Additionally, the acquisition delivers Green Leads additional depth providing fuel for accelerated expansion across all product lines.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Read several blog posts?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. What is LinkedIn Lead Gen Forms? Sounds good, right?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. What is LinkedIn Lead Gen Forms? Sounds good, right?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. What is Sales Intelligence?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Hubspot

DECEMBER 16, 2021

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. What is lead generation? There is often confusion about demand gen vs. lead gen, and below we’ll go over the differences. Image Source.

Lead Gen 75

Lead Gen Top of Funnel Sales Management Sales Qualified Leads 75

Biznology

OCTOBER 7, 2020

Always on the lookout for new ways to identify prospects and generate leads in business markets? Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. Surround your prospects with their own colleagues.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Lake One

FEBRUARY 3, 2020

Lead Gen- you might be thinking they’re just buzz words you hear in business conversations or see in sales and marketing materials. But what’s so important about lead generation and what is it, exactly? Lead generators are things like job applications, blog posts, live events, coupons or online content.

Lead Gen 52

Lead Gen Lead Generation Leads Lead 52

Webbiquity

FEBRUARY 15, 2022

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably?

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

The ABM Agency

JANUARY 2, 2023

In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen). The most common are Account Based Marketing (ABM), Demand Generation, and B2B Lead Generation. B2B marketing campaigns come in a variety of styles.

Lead Ranking 52

Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?

Case Study 120

Case Study Case Studies Lead Gen Studies 120

markempa

DECEMBER 16, 2013

People look to me as an expert at lead generation because I wrote a book and speak about it. This is more complex than standard lead generation – we’re not trying to sell. We end up turning away prospects far more than we accept. In fact, a few years ago, I wrote this e-book: Eight Critical Success Factors for Lead Generation.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . So if you want to grow your leads, it’s time to grow your strategy. .

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Biznology

JUNE 4, 2019

I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. Having sold his call center business to a colleague and started a new venture, Dan offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience. How has it changed?

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

markempa

JUNE 13, 2017

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Let me explain. And you know what?

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Lead qualification in a post-BANT world.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

NetLine

JUNE 12, 2019

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

Lake B2B

FEBRUARY 28, 2023

From the IT services industry to the retail and manufacturing industry, every sector invests in B2B lead generation. By crafting a lead gen strategy, financial services companies can identify prospective clients and drive them to their organization organically. So, why should financial companies not benefit from it?

Lead Generation 111

Lead Generation Generation Paid Search Agency Companies 111

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Without leads, we have no one to sell to. It’s the first step in the sales supply chain. Use a Different Metric.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

Smashmouth Marketing

DECEMBER 2, 2009

This past week a prospect commented that she wanted to explore a third-party lead gen program because their sales reps were spending too much time prospecting and not selling. She said that if they had enough leads they would be SELLING and CLOSING -- not having to do lead gen. What is yours?

Lead Gen 100

Lead Gen Marketing Qualified Leads Leads Lead 100

SmartBug Media

OCTOBER 9, 2019

You have goals for bringing in new leads. Inbound lead generation is critical to organizations looking to build a true pipeline. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Step 1: Make Sure Your Personas Are Your Top Priority. Relevance is key.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

SnapApp

OCTOBER 17, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. This begs the question, why is it so difficult to drive the right leads down the funnel?

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Even with the growing number of digital routes, outbound phone calling, or teleprospecting, remains a powerful method to engage personally with your prospects. Conservative: Ignores value of long-term leads produced.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. So if you want to grow your leads, it’s time to grow your strategy.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. Records of consent received from prospects.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Launch Marketing

JULY 26, 2023

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Applying the right lead generation tactics throughout the entire year can make all the difference in ensuring an organization meets its business goals. Looking to elevate your organization’s lead generation through content marketing?

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118