Writing on the Web

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. ssets (free). ocial Media.

7 Social Media Mistakes Bloggers Should Avoid

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Avoid posting irrelevant content that can lead to spam feeds. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). ssets (free). ocial Media.

4 Reasons to Publish on a LinkedIn Blog

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You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet. Do you know about LinkedIn blogs? Indeed, you should opt for a newspaper-like kind of formatting.

Content Marketing: How do you know if it???s working?

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Phone calls and lead generations. How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” ” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. Revenue.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

6 Easy Blog Posts You Can Write to Attract Readers

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Too many choices lead to blog blocks. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Here are six types of blog posts you can write easily and quickly. Photo essays – Blogging doesn’t have to be all about writing.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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Capture interest and  convert visitors   into leads:  If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. What goals have you identified for your  blog and website for 2015? Have you created a map to help you reach your goals? Your site must pass the “blink” test.

Better Blog Writing: Getting Hooked by Your Own Hook

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Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. It must have been the coffee. But there I was at 5 a.m. looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. After all, my morning tennis partners were waiting for me.

5 Uses for Your Business Blog

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Guest writer: Chris Peterson is a copywriter for Straight North, a leading Chicago, IL Web development company. Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. photo courtesy digitalart ). 1. Raw Sales. Recruitment.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

Write with this Easy Expert Ebook Outline

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This leads to the marketing phase and should be strategically planned out.). Are you an expert? Then you need to write and publish an  expert ebook.   Now.  Before  your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. An expert ebook is a longer version of that report and can easily be sold on  Amazon. So let’s get busy. Ask ‘ what if?’

Pinterest: 3 Reasons To Take Note

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When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day.

How to Find Great Blogs for Better Business Blogging

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In turn, this creates good blogger relations which can lead to reciprocal projects and posts. Writing quality content is key for your business blog. Never stop focusing on  better business blogging. But what about reading great blogs yourself? It’s a great way of getting ideas and topic inspiration from other writers who have different views and perspectives. Photo Source).

Blogging Strategies for End-of-Year Business Blogs

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Capture interest and  convert visitors  into leads:  If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. How are you doing on your business blogging strategies for 2015 ?  Setting strategies and goals will improve how you show up on the Web.

4 Ways to Keep People Reading Your Blog

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know that I am infinitely more likely to go back to a site that leads me to other content that is interesting and helpful to me. The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Imagine yourself as one of your readers. Keep up on your industry.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

4 Tips to Attract More Readers to Your Business Blog

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Jessica Davis is a Content Specialist at Godot Media – a leading writing services company. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Blog to Book: The Secret Behind Expert Ebooks

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Before long, you’ll see how your blog forms the tracks that lead to an ebook that solves problems for your blog readers. Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. Record an interview and turn it into a podcast.

Business Blogging: How to Optimize Older Posts

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Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Why not make good use of older content? It uses the YARPP plugin. It’s free.

Small Business Content Marketing: When to Hire A Freelance Writer?

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In order to get the online results you deserve (leads: phones calls, emails, sales!) When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content?

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

Start an Expert Ebook with an Outline: 11 Steps

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This leads to the marketing phase and should be strategically planned out.). 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. So let’s get busy.

The Ladder of Emotional Values: Pleasure Reigns

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Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? similar  hierarchy of emotional values  exists. Instead they go with their gut reactions. Videos. Music.

6 Content Marketing Rules for Professionals on the Web

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Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. For any consultant and small business owner responsible for getting found online, CMI offers great advice. Be human.

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6 Ebook Writing Tips from Expert TED Speakers

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You want to lead your readers through an emotional journey, but include enough facts to anticipate the right brain’s logical objections. Here are three more ebook writing tips from good speakers: 1. Build the ebook content and transitions. We more easily remember concepts when they’re delivered as three examples or elements. This can be as simple as: Tell them what you’re going to tell them.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

5 Content Marketing Questions: #1 What’s the Problem?

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This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ pain. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify  your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible?

Google Images: How to Add Great Images to Business Blogs

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Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately? Check it out, there are 3-D pyramids, bar graphs, circles, arrows: wow. Not so hot… boring and confusing. Caution: keep it simple.

The Sociology of Social Media: TED TV Talks

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Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. Unbelievable, non ? Blog this on Blogger. Digg this!

4 Content Marketing Goals for a Coach Website

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More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? How should content marketing be used on the home page of your website? What makes good website copy? Answer questions and educate (by suggesting solutions).

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

A Checklist for 2012 Content Marketing Plans

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Where did your most qualified leads come from? 2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Photo courtesy Rawich/ FreeDigitalPhotos.net ). What about you? Happy writing!

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4 Content Marketing Goals for a Coach Website

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More specifically, if you’re a professional service provider, like an  executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that  attracts clients  and gets potential new leads? How should  content marketing  be used on the home page of your website? What makes good website copy? Chip Scholz is an executive coach. What were they?

Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Then follow up with building trusting relationships with your readers that lead to sales. It provides quality information that leads to sales. I get calls from small business professionals who want to start a blog or an e-newsletter.

7 Content Marketing Questions to Ask BEFORE You Write a Word

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Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.” When you outsource writing for your blog , newsletter, video or any type of content marketing, be very clear about your content marketing goals. In fact, it doesn’t matter if you’re outsourcing to another writer or doing it all yourself. 1. ” 3.

Staffing and Launching Your Content Marketing Program

These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. original photography as something Steve the Lead.

Feed Your Blog Automatically to LinkedIn & Twitter

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Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook.

5 Goals for Your Blog & Website… and One Big Challenge

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Capture interest and convert visitors into leads:  If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. What do you want your blog to do for your business? In that time, I’ve seen a number of changes to the way websites look and function. What do you think?

Entering the World of Social Media: Better Late than Never

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Social media might lead to that breath of fresh air you never knew you needed. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A guest post by Frank Anderson.). Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Find your voice. The key is to relax and have fun.

Content Marketing for Professionals: Time-Saving Tips Webinar

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It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? I’ve been working with some really great clients who understand good content marketing. Or your blog? Get known.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.