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OCTOBER 17, 2011 Sales Leads Are Best Served Hot
Leads: every sales person wants more of them and every marketing professional feels pressured to produce them. Not just any leads though. The good leads. As Jack Lemmon would have put it, the Glengarry leads. So, what makes a lead good? But the lead also has to be hot. ” The odds of calling to contact a lead decrease by over 10 times in the 1st hour.
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AUGUST 22, 2011 Customer Satisfaction is No Longer Enough – Engagement is Now Key
Using web technology to expose your people, and encourage engagement, is a true differentiator that can also lead to exceptional business performance What is that sets brands like Apple, Nordstrom and Nike apart from their competitors? It isn’t “customer satisfaction.” We ‘expect’ to be satisfied.” So how do companies achieve this?
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AUGUST 9, 2011 Businesses Need to Go Human Online
There is a generic “Contact Us” form, an 800 number usually leading to a phone maze (“press 1 to be ignored; press 2 to be unexpectedly disconnected; press 3 to hear this menu in Esperanto; press 4 to hear other useless options…”), and a mysterious “info@” email address. They help you find products, prices, related websites and other information.
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MARCH 2, 2012 4 Reasons Your Business Sucks at Social Media
That sort of recognition leads to positive reviews, and positive reviews will always lead to more customers. GUEST POST. Social media networks were supposed to be the promised land for small businesses. They were supposed to be the great equalizer, the marketing tools that finally gave start-ups the same exposure as the industry leaders. 1) Stop trying to build Rome. Be hyperactive.
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JUNE 16, 2012 Marketers Prepare - The Future of the Web is Anonymous
That is why I'm convinced that this will lead to governmental protections: marketers and advertisers have no motivation to comply, yet. Inability to perform lead scoring. I remember the late 1980's Internet (pre-browser days) when I would connect via the telelphone line in my home with a Hayes Smartmodem. Back then your only choice for "social networking" was IRC, it was text-only and you would like. Other than my handle, I was basically incognito. Who could have imagined that a single website called Facebook would become a digital playground for 900 million active monthly users?
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AUGUST 1, 2011 Pre-CRM: The Relationship before the Relationship
Others are warm leads approaching “potential” status. ” This initial meeting leads to a relationship discovery, then the customer sharing information about themselves, and finally that customer information being captured in your CRM. For the last few years our company has been using the term Pre-CRM and we’ve seen it take hold in the marketplace lately.
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WORKFACE Web 4.0: The Era of Online Customer Engagement
| TUESDAY, JANUARY 3, 2012
Take for example our client Titan Machinery (Ticker: TITN) who is a leading
retailer of construction and agricultural equipment. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. And nowhere is this more the case than the way buyers are using the Internet. 2012 is ushering a new era where companies who don’t get customer engagement will be left to compete for the scraps. I’m not talking about luddites holding your company back. After all, you have a web presence. Web 2.0 Web 3.0 MORE >>
WORKFACE HaaS (Human as a Service)
| THURSDAY, DECEMBER 1, 2011
As part of our continuing efforts to provide leading
-edge technologies to connect companies and customers in meaningful, web-based engagements, we have decided to bring forward an entirely new way for companies to ensure their website visitors, prospects, and customers always have the human option. You're probably familiar with SaaS (Software as a Service) and PaaS (Platform as a Service). Workface has something special planned for Q2 2012. Around that time we will be releasing HaaS (Human as a Service). More information coming Q1 2012 at www.HUMANasaSERVICE.com. MORE >>
WORKFACE Chat Sucks, Spin Sucks, Trust Rocks
| MONDAY, OCTOBER 24, 2011
Download our new whitepaper, Chat Sucks for Marketing: Alternatives to Live Chat - How to Improve Reaction Time, Better Engage Customers, Generate More High-Quality Leads
and Enhance Your Brand We all hate "spin" - a story that is self-serving for the teller rather than the plain, honest truth. That's why Bill O'Reilly's book The No Spin Zone made the New Yorks Times best-seller list and why Gini Dietrich's Spin Sucks blog has become so popular. Speaking of which, check out Workface founder Lief Larson's guest post there today, Three Ways to Increase Engagement on Your Website. MORE >>
WORKFACE Reactive Customer Service Starts with Proactive Prospect Engagement
| THURSDAY, JUNE 14, 2012
Could that person be a proactive support team lead
that also takes on interactions with prospective customers? You have built a customer service team that is customer-centric and consists of great listeners, problem solvers, and are passionate about your business solution and the myriad of reasons why customers do business with you. Your customer support team knows the customer; they speak the customer’s language. They sit patiently waiting to attack a customer issue with vigor. As the old euphemism goes, “An idle support team is the devil’s playground.” &rdquo MORE >>
WORKFACE Messengers of Trust: Part I
| WEDNESDAY, AUGUST 24, 2011
Microsoft trusted Doug enough to hire him, allow him to spearhead over $2 billion in acquisitions, and lead
Microsoft Business Solutions Group as Senior Vice President. Doug Burgum knows a thing or two about trust. As the former CEO of Great Plains Software, Doug was intimately involved in growing the company which ultimately resulted in Microsoft acquiring Great Plains for over $1 billion. Last year Doug recommended that I read Stephen M. Covey’s The SPEED of Trust. Heck, Doug even bought me a copy. Customers expect straight talk, respect, transparency, and accountability. MORE >>
- How Weird are We? WORKFACE | THURSDAY, JANUARY 5, 2012
- Are You Using the Social Business Model in Your Company? WORKFACE | TUESDAY, JUNE 12, 2012
- Human Availability & Website Visitors = Great Investment WORKFACE | MONDAY, JULY 30, 2012
- Conversion Rates: Interventions with Ghosts Visiting your Website WORKFACE | THURSDAY, DECEMBER 1, 2011
- Selling on the Web has Rules: Break Them! WORKFACE | SATURDAY, JUNE 4, 2011
- Giving Your Website Visitors a New Choice: Human WORKFACE | SUNDAY, MAY 8, 2011
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