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The ROI of Website Redesigns per Forrester

WebMarketCentral

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. The conversion rate (of visitors to leads) increased by 20-50%, from an average of 1.5% to somewhere in the range of 1.8-2.25%. lead collection straight into a CRM application) wisely; this is a major cost driver. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). All groups benefited from the effort, however.

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. tags: marketing automation software, Marketo Lead Management 3.0, software suite.

The Case of the Missing Leads: An SEM Mystery

WebMarketCentral

Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. I've got to watch my figure." Mind if I don't smoke?" Government stuff, on AdWords.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Finally, getting SEO and marketing assistance from different providers can lead to inefficient duplication of effort. Social media also plays an important role here, and the report provides some tips in this area.

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New B2B Lead Generation Report from RainToday

WebMarketCentral

The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation. If your role centers around B2B lead generation, how can you resist a report with a title like that? What do I need to know?' To answer this question, we asked 10 experts in B2B lead generation."

Optimizing B2B Lead Generation through White Papers

WebMarketCentral

The series focused on research and best practices in using thought-leadership content, primarily white papers, to drive B2B lead generation efforts. To improve lead registration quality, marketers need to make their privacy policy prominent on registration form pages, and provide credible, high-quality content throughout their websites. Put your content where your buyers are looking.

TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I suspect the folks at ITToolbox would disagree.) On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates? Keep your search marketing program growing?

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137 Twitter Marketing Tips for Small Business

WebMarketCentral

Lack of a strategy is one factor leading to high abandonment on Twitter; you'll never achieve your goals if you haven't defined what they are. In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. The tips are categorized into six sections.

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening.

Top Marketing Budget Priorities for 2010

WebMarketCentral

According to eMarketer, SEO tops the list of effective web lead generation methods, as " Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online." In addition, a 2009 SEMPO study found that SEO was second only to paid placement at producing the best ROI of any marketing tactic.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). practices, blogs and more.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts. Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Audience.

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? They apply technology to a difficult process.

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use.

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Revenues are slower ramping than we expected, the sales force cries for qualified leads – and the excitement of the launch day fades to a distant memory. Don't rely on press releases to drive leads. But relationships, not announcements, ultimately lead to sales. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar?

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

The process is quick and easy and leads to terrific a terrific ROI for our customers. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available. To learn more, I spoke with John Freund, CEO of Jump Technologies, Inc. JumpTech), the creator of Nabbit and Nabbit Ads.

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

Search is for lead generation, or more accurately, name generation. It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. While it's hard to disagree with the 97% of marketers who believe that social media will complement (not "compliment" — a rare MarketingSherpa word usage error !)

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Take advantage of new tools to raise your own profile by commenting on existing content? How I attracted 8000 Twitter followers in 14 weeks!

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

64 B2B Marketing Tools and Resources by Modern B2B Marketing In one of the most underrated posts of last year, Jon Miller provides links to more than 60 tools and information resources including blog posts, white papers, analyst reports, webcasts, podcasts, ebooks and articles on topics ranging from lead scoring and nurturing to marketing ROI and social media tools.

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

As Glen notes, commenting generally drives only a small amount of direct traffic, but helps establish a relationship with the blogger that can lead to links and other benefits down the road. How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? about your organization?

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Doing a better job of training employees and qualifying leads? Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place! Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

New on WMC: Guide to Web-Based B2B Lead Generation Programs

WebMarketCentral

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3). Warren Buffett, Search Marketing Guru?

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

That is, not every visitor will instantly become a lead, but there is value in other actions, such as subscribing to a newsletter or even simply visiting other areas of the site after hitting the landing page (and of course which pages they visit should be carefully tracked). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing.

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3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Used properly, content networks can add significantly to paid search lead generation. Their AdWords budget is modest and produces only a few leads per month, but is very cost-effective. Ultimately, what you're looking for is keywords that produce leads below a certain cost point. So: If a keyword produces leads that cost a lot more than $20, drop it.

Survey: Lead Generation for Professional Services

WebMarketCentral

The experts in professional services marketing at RainToday are conducting a survey among professional services firms regarding lead generation. Click here to participate in the study. The current report addresses services selling challenges in a variety of vertical segments (e.g. How influential are those websites in the purchasing process?

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money." How can you increase customer loyalty?

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? The syndicated piece caught the attention of the marketing folks at ZoomInfo. It's also helpful for SEO and for online reputation management. Social Tagging

Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

Greater availability of information requires greater transparency, but also leads to richer conversations. The emergence of social media has dramatically changed the role of public relations. While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts.

How to Create a Social Media Marketing Strategy

WebMarketCentral

Paid search—one of the most cost-effective and measurable lead generation tactics—was actually in line for cuts by slightly more respondents than increases. Slimmer majorities found it even "somewhat effective" at generating leads or increasing sales. In It Came from Facebook! Here's some research on how to do that. As he states it, "The prospect does not want to be 'sold' to.

The 4 C's of Social Media

WebMarketCentral

Finally, sharing content with those interested in the topic leads to conversations. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads. It will also require generating scale quickly.