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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. Understand Your Customer’s Desired Outcome.

Three Things Smart B2B Marketers Will be Doing in 2016


As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics. But not every activity leads directly to revenue or lead generation.

33 Thought-Provoking B2B Social Media and Marketing Stats


Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. MediaPost ). 5 B2B Lead Generation Stats and Facts. 9.

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22 Tantalizing Content Marketing Stats and Facts


Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least. Yet 70% measure the effectiveness of their content by number of leads generated. Image credit: MarketingProfs.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

The B2B Lead Generation Ecosystem and WPO [Infographic]


The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. And, the bottom portion of the infographic shows the leads collected become a new customer.

16 Enigmatic Business Blogging and Other Marketing Stats


B2B businesses that blog generate 67% more monthly leads than those that do not. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Meghan M.

47 Superb Social Media Marketing Stats and Facts


That may be because social media isn’t just about lead gen. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. The top three goals for SMB social media marketing programs are brand awareness (74%), website traffic (53%), and lead generaiton (41%).

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. The purpose of case studies is to generate qualified leads. Guest post by Bill Achola. Ned J. One day, he decides to try something new. And so on.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

lead generation, sales enablement, etc.) • What are the demographics of its audience? lead generation, education, partner enablement, etc.). Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution.

How to Create the Perfect Lead Generation Form [Infographic]


While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. Well…okay, creating the “perfect” lead gen form may be a tall order. Where should you start?

The 24 Best Online Writing Tools and Apps


It follows then that emotional headlines are most important for landing pages, sales pages, case studies, and reviews—any type of content that would ideally lead to a transaction. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” The upshot of all this is that content marketing success relies on great writing.

Content Marketing Strategy? Think Like A Reporter


This is the essence of marketing automation: delivering the right content to the right audience at the right time to turn prospects into leads, leads into customers, and customers into advocates. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. What are your key messages?

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45 Phenomenal Email and Mobile Marketing Stats


For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. And 72% of U.S. Enjoy! Payfirma ).

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Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

20 Brilliant B2B Marketing and Digital Business Stats and Facts


Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. Good old-fashioned trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. Death of the salesman?

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34 Compelling Content Marketing Stats and Facts


Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. Want to know more?

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Looking for Surprises in the 2015 B2B Lead Generation Trend Report


This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation. So, were there any surprises in the findings?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


B2B companies that blog generate 67% more leads than those without blogs. 57% of B2B marketers say SEO has the biggest impact on lead generation. Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. 34% of marketers use Twitter to successfully generate leads. Over half of all mobile searches lead to a purchase.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

How to Use Storytelling for More Effective Content Marketing


When you know what your audience needs and wants, you can craft your story to leverage their expectations and experiences in ways that will lead them to act. The time spent planning and preparing your storytelling strategy will result in a high quality, well-orchestrated campaign that leads to sales. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. Be Prepared.

5 Easy Tools for Social Selling Success


With tools for prospect identification within your social network, customizable lead scoring, and some seriously slick options for staying engaged, InsightPool offers the opportunity to leverage your business’ social community in a big way. Guest post by Austin Duck. Social selling is an awesome way to get things done. It was the stuff of nightmares. Easy Tools for Social Selling Success.

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Small Business Marketing Optimization Tips for 2016


Nearly   60 percent of marketers   indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. You can help them further by looking into the right software to help them manage new customer leads. Guest post by John Oechsle.

5 Ways Your Website Could Be Hurting Sales


Poor hosting leads to slow response times and frequent crashes, both of which can prove detrimental to your business. Statistics show that a 1-second delay can lead to a 7% reduction in conversions. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. What kind of impression did that leave on you? Conclusion.

Content Strategy for Marketing

leads, from your small content effort? your reputation, earned media, sales or sales leads, and. Strategy That Leads to More Work. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. Content to.

17 Excellent Email and Mobile Marketing Stats and Facts


Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. AdWeek ). 3.

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14 Fortuitous SEO and SEM Stats and Facts


Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. SEO leads have a 14.6% close rate, while outbound leads have a 1.7% Search remains the cornerstone of digital and content marketing efforts. Internet users. Image credit: MarketingProfs. Blogging has gone from eccentric to essential. Speed thrills.

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14 Dazzling Digital Marketing Stats and Facts


Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. •  Rethink display? leads or revenue) and 13% cited the proliferation of channels across paid, owned and earned media. ( B2B Marketing Insider ). Image credit: AdWeek. Marketers in the U.S.

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The Basics of B2B Social Media Marketing Strategy


But it’s a start—and, properly nurtured, can lead to a more valuable relationship (for both parties). Social media is generally not highly effective at directly driving leads or sales. Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses.

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

Seven Ways to Humanize B2B Marketing


But short-term thinking can lead to long-term loss of respect—internally and externally. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Those are vital benefits to be sure.

14 Brilliant B2B Marketing Strategy Guides


Tactics that Are Working for B2B Lead Generation Today by CustomerThink. The always-insightful Ardath Albee exposes the myth (often used when raising venture capital) that the pool of prospective buyers for a company’s product or service is infinite; why this myth is dangerous (“it costs more to generate more leads. How To Do It Right: Demand Generation by Forbes.

22 Expert Guides and Reviews of 200+ Social Media Tools


For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

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23 Outstanding Social Media Marketing Guides


Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare  to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.” How are social media marketing best practices evolving?

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

48 Phenomenal SEO Guides, Tips & Tactics


He walks through 10 basic steps for site optimization here, from getting the foundation right and doing keyword research through on-page content, meta tags, and link building (“Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories (CAREFULLY), and other tools that allow you to leave online footprints leading back to your site”).