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115 Facts You Never Knew About Social Media [Infographic]

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Facebook is only second place in this category, which is different because they lead in most other aspects. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Social Media Is The New Newspaper. It is. You’re Hired.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Marketing Strategy Amazon Supply b2b customer experience b2b lead generation b2b purchasing b2b sales Chief Experience Office complex products consumerization of b2b marketing consumerization of IT David Edelman Elon Musk hyperloopThis post originally appeared on MarketingProfs. Image credit: The Blue Diamond Gallery. Compared to the typical B2B purchase—there is no comparison.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. Understand Your Customer’s Desired Outcome.

Three Things Smart B2B Marketers Will be Doing in 2016

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As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics. But not every activity leads directly to revenue or lead generation.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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East Asian markets lead the world in number of new Internet users, with South Asia coming in second. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. They also need cultural fluency.

The B2B Lead Generation Ecosystem and WPO [Infographic]

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The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. And, the bottom portion of the infographic shows the leads collected become a new customer.

Your Employees May Be Your Best Untapped Brand Advocates

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The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Willingness to help. Educate.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. And it will seem much less like work. 4) It’s not (just) about lead gen or sales—it’s about relationships. To be sure, a thoughtfully written business blog can generate leads (and sales). Hence, 1,000. Quality matters. Or right after lunch. Treat them well.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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These are often your best leads. Today, such practices are not only ineffective, they are very likely to lead to search penalties. Conversions (leads or sales) attributable to search. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search.

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5 Essential Elements to Include in Every Sales Pitch

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Ken Sterling is the Chief Marketing Officer at BigSpeak Speakers’ bureau – the leading keynote and business speakers bureau in the world.  He holds a Ph.D. Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. As such, a great sales pitch is key, but perfecting the art is an ongoing endeavor. Striking Out.

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. The purpose of case studies is to generate qualified leads. Guest post by Bill Achola. Ned J. One day, he decides to try something new. And so on.

Five Content Marketing Tips for B2B Success

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Social media is an important community engagement tool, allowing users, rather than the brand, to lead the discussion. Marketers can become enablers for sales teams, creating leads for them to pursue. However, we don’t want to hand leads over to sales immediately—it’s about how you nurture these contacts further. Guest post by Mark Pinnes. Image credit: Wikimedia.

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How To Improve Your Email Subject Lines And Get Better Results

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Christelle Macri is the founder of Ebizpromotion, a leading SEO company in Berkshire , with a no-nonsense and ethical approach to digital marketing. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. It is, after all, the primary element the recipient will refer to when deciding on whether or not to open the mail in the first place.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

47 Superb Social Media Marketing Stats and Facts

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That may be because social media isn’t just about lead gen. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. The top three goals for SMB social media marketing programs are brand awareness (74%), website traffic (53%), and lead generaiton (41%).

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Looking for Surprises in the 2015 B2B Lead Generation Trend Report

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This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation. So, were there any surprises in the findings?

How Does Content Marketing Help with SEO?

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well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. He has industry-leading expertise in online PR, social strategy, e-commerce and database marketing. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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B2B companies that blog generate 67% more leads than those without blogs. 57% of B2B marketers say SEO has the biggest impact on lead generation. Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads. 34% of marketers use Twitter to successfully generate leads. Over half of all mobile searches lead to a purchase.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

16 Enigmatic Business Blogging and Other Marketing Stats

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B2B businesses that blog generate 67% more monthly leads than those that do not. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Meghan M.

How to Create the Perfect Lead Generation Form [Infographic]

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While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. Well…okay, creating the “perfect” lead gen form may be a tall order. Where should you start?

Three Issues the New U.S. President Should Tackle ASAP

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So when our new president is sworn in, he or she will take on the task of leading a nation both sharply divided and deeply disgusted. Within the next 24 hours, the United States will have a new president (barring another hanging chad type situation). How to begin the process of healing wounds and moving the country forward in a positive direction? Reform the Corporate Tax Code. The U.S.

34 Compelling Content Marketing Stats and Facts

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Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. Want to know more?

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. Good old-fashioned trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. Death of the salesman?

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Seven Ways to Humanize B2B Marketing

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But short-term thinking can lead to long-term loss of respect—internally and externally. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Those are vital benefits to be sure.

20 Expert LinkedIn Guides

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Berrie Pelser shares an infographic he calls “a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team (designed to help marketers) embrace the vast opportunities that await—increase awareness, influence perception, generate leads, and ultimately drive revenue.” Want a Job? links.”

14 Dazzling Digital Marketing Stats and Facts

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Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. •  Rethink display? leads or revenue) and 13% cited the proliferation of channels across paid, owned and earned media. ( B2B Marketing Insider ). Image credit: AdWeek. Marketers in the U.S.

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5 Easy Tools for Social Selling Success

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With tools for prospect identification within your social network, customizable lead scoring, and some seriously slick options for staying engaged, InsightPool offers the opportunity to leverage your business’ social community in a big way. Guest post by Austin Duck. Social selling is an awesome way to get things done. It was the stuff of nightmares. Easy Tools for Social Selling Success.

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The 28 Best Influencer Marketing Tools

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Because “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust.” Interest in influencer marketing is skyrocketing. 59% of marketers planned to increase their influencer marketing budget in 2016. Here are 28 of the best tools for influencer research and outreach. 1) Klout.

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14 Fortuitous SEO and SEM Stats and Facts

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Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. SEO leads have a 14.6% close rate, while outbound leads have a 1.7% Search remains the cornerstone of digital and content marketing efforts. Internet users. Image credit: MarketingProfs. Blogging has gone from eccentric to essential. Speed thrills.

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The 24 Best Online Writing Tools and Apps

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It follows then that emotional headlines are most important for landing pages, sales pages, case studies, and reviews—any type of content that would ideally lead to a transaction. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” The upshot of all this is that content marketing success relies on great writing.

How to Use Social Media for Event Marketing [Infographic]

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As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s). Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.

Content Marketing Strategy? Think Like A Reporter

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This is the essence of marketing automation: delivering the right content to the right audience at the right time to turn prospects into leads, leads into customers, and customers into advocates. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. What are your key messages?

83 Exceptional Social Media and Marketing Statistics for 2014

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However, just over a third of marketers view each channel as valuable for lead generation. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). The top three metrics used to measure success are website traffic (63%); sales lead quality (54%); and social media sharing (50%).

14 Brilliant B2B Marketing Strategy Guides

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Tactics that Are Working for B2B Lead Generation Today by CustomerThink. The always-insightful Ardath Albee exposes the myth (often used when raising venture capital) that the pool of prospective buyers for a company’s product or service is infinite; why this myth is dangerous (“it costs more to generate more leads. How To Do It Right: Demand Generation by Forbes.

45 Phenomenal Email and Mobile Marketing Stats

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For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. And 72% of U.S. Enjoy! Payfirma ).

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Small Business Marketing Optimization Tips for 2016

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Nearly   60 percent of marketers   indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. You can help them further by looking into the right software to help them manage new customer leads. Guest post by John Oechsle.