But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? well-crafted survey allows you to collect valuable profile data, learn what matters to your customers and prospects, and even identify qualified leads based on responses to key questions. Games and contests aren’t likely to generate a high percentage of qualified leads as a rule, but they can still serve a serious business purpose. MORE >>

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. And yet, I’m finding in the course of our firm’s work that many companies don’t consider lead follow-up a priority. In a ground-breaking report back in 2007, the people at InsideSales.com reported some startling statistics about just how quickly companies should follow up on Web leads, and the repercussions of not doing so. Big mistake. MORE >>

lead nurturing) or when you want to segment emails by product line or target audience. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. But one other element plays a key role even before you write one word of copy: the design template. The growing adoption of marketing automation systems is empowering B2B marketers to develop, produce, and execute email campaigns more efficiently, and more effectively, than ever before. Keep graphics to a minimum. Use sidebars. Never use “Submit”. MORE >>

Improve conversion (click to lead) rates by just a percentage point or two and you can increase lead volume (and slash Cost Per Lead) disproportionately. If you have a robust, systematic lead nurturing program in place (of course you do) there’s no need to capture every morsel of information from the prospect at first touch. ” B2B Marketing Demand Generation Inbound marketing Landing Pages lead generation search marketing SEM landing page design marketo landing pages ppc best practices ppc landing pages sem landing pagesNot “learn more.” Sell the offer. MORE >>

It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best practices you can easily apply to your next lead generation campaign. Make lead nurturing part of your campaign plan. These days, it’s not enough to generate leads and then just throw them into some generic, one-size-fits all, lead follow-up process. Lead nurturing will always be more effective when it’s targeted, personalized, and relevant. Make the offer look like an offer. Misleading, you say? MORE >>