The Forward Observer

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis About the Book From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them (..)

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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook.

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The Marketing Book Podcast: “Any Insights Yet?” by Chris Kocek

The Forward Observer

Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Transform Your Business.

Planning 152
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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

But they can only do all this if you lead them. He has worked with Fortune 50 clients and businesses of all sizes around the world to lead business growth. Are you ready to be a Growth Leader? About the Author Scott K.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect.

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

Listen to the Interview… Links… DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert Deb Calvert (LinkedIn) People First Leadership Academy People First Productivity Solutions Stop Selling and Start Leading: How to Make Extraordinary Sales Happen by James Kouzes, Barry Posner and Deb Calvert (..)

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The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler

The Forward Observer

He is one of the world’s leading authorities on marketing, widely regarded as the “father of modern marketing,” author of over 90 books, recipient of numerous awards and honorary degrees from schools around the world, and voted as the Number 1 Guru In Management in the list of Top 30 Gurus Of Management (2022).