The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Kindle Marketing Lessons Amazon’s Kindle e-Book Reader Shows You What NOT To Do I love my Kindle. The one I have is the first generation and I have been using it for almost one year now. An avid reader, I’m always reading two or three books at the same time and the Kindle’s simplicity and storage capacity (hundreds of books!) appealed to me. What I hate about the Kindle has more to do with Amazon.com’s practices than the device itself. What?! Isn’t that unbelievable? MORE >>

Don’t restrict your content marketing efforts to lead-gen only channels, instead make sure that your content strategy involves every communication that goes out or that is touched by someone outside the organization. Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. Customize the message for each department. Bonus points if you send content that makes the customer smile. MORE >>

Class: Inbound Lead Nurturing (CV201) Professor: Brian Carroll, MECLABS, InTouch The Lead Nurturing presentation followed the same format I had seen before from previous webinars presented by Brian Carroll, presenting the case for why would you want to “nurture” your leads. While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one. Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. Welldone! MORE >>

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Tony says that SiriusDecisions is in the process of revising their demand generation waterfall framework ( Inquiries > Marketing Qualified Leads > Sales Accepted Leads > Sales Qualified Leads > Deal Closed ), but shared some interesting facts about typical conversion rates and contrasted those with what they consider “best-in-class” companies: Typical Rates for the Average B2B Company: Inquiries to MQL: 4.4%. deals. MORE >>

It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not. At least, that’s what the recent HBR article “ The Short Life of Online Sales Leads &# states, saying that 24% of companies take more than 24 hours to respond to a lead, and 23% of companies never responded at all. These results are especially shocking given how quickly online leads go cold – HBR. MORE >>