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The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Lead Generation Tactics. Lead Gen Basics.

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How to Get Sales and Marketing on the Same Page

The Effective Marketer

Sales and marketing can make beautiful music together in the form of more leads and sales! This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Here are a few thoughts on how to make it happen. Problem 1: Political Infighting. Might as well start with the toughest and touchiest problem. Work On It.

The State of Demand Generation

The Effective Marketer

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Create (generation of “original” demand, focusing on quality, i.e. generating a better lead for sales). This all leads to a few things. Lead Nurturing. Here are some of my notes. The State of Demand Generation 2012. MQL to SAL: 66%.

When Leads Go Cold

The Effective Marketer

It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not. These results are especially shocking given how quickly online leads go cold – HBR. Plugging this hole in the funnel takes more than software.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago. Keep going!

A Content Framework for Sales Enablement

The Effective Marketer

That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals. Sales Enablement Content. Content Framework.

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How to Build a Content Development Plan for Your Site

The Effective Marketer

And as a consequence of that, you’ll have a site with content that effectively supports lead generation. 3. Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch. Prospects who are ready to buy get confused, frustrated, or lost on the site – and fail to convert. About.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the marketing guy and “Their leads suck!&# No news there.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

lead generation, sales enablement, etc.) • What are the demographics of its audience? lead generation, education, partner enablement, etc.). Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. And scary?

6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Don’t restrict your content marketing efforts to lead-gen only channels, instead make sure that your content strategy involves every communication that goes out or that is touched by someone outside the organization. Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. 1. Customize the message for each department. Bonus points if you send content that makes the customer smile.

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Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey? Lead generation Marketing Automation first touch last touch Lead Nurturing marketing attribution marketing metrics software adviceNote: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game. Click to Play.

what's your marketing approach?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. Like Be the first to like this post.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. The lesson?

Marketing Automation is More Than Technology

The Effective Marketer

From the report, it seems the key critical element that is impacted the most by marketing technology when it comes to automating campaign response, nurturing, and scoring your leads is the increase in response rates. As you move from one stage to the next (inquiries, leads, qualified leads, etc.) Is not about getting more leads or more inquiries, is about getting the right ones and improving the odds of closing a deal at each stage. The report breaks down companies into three segments: No Marketing Automation, and no processes. Increasing Response Rates.

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Inbound Marketing Analytics 101

The Effective Marketer

Lead Nurturing & Marketing Automation. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteHubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview.

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Deconstructing an Email Marketing Campaign

The Effective Marketer

There are landing pages, thank you pages, linking all to a CRM system and ensuring you are capturing leads and nurturing them. In addition, the Marketing Automation software will help get people who responded to your email campaign into a lead nurturing process. What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Right?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

When Inbound Marketing Goes Wrong

The Effective Marketer

However, while early results are strong, the leads can dwindle to a trickle “ That’s not your typical Inbound Marketing whitepaper! “Increased output is not directly linked to a greater number of leads or customers or higher profit. As Marketo puts it: “The leads you’ve generated via inbound marketing are often still conducting research and evaluating their solution options. The fact that Inbound Marketing is taking over traditional marketing methods is not news. Marketing is evolving , there is no denying that. Sometimes there isn’t any noise.

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Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Also, the earlier you register usually the better deal you can get. Check them out, pick a couple and start planning!

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Getting the most out of conferences and events « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone. You will suddenly realize not all sessions are really good.

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What Do Buyers Want?

The Effective Marketer

You have created all that content, invested in a marketing automation system, and still the leads are not converting. The Marketing Manager is not looking to replace the email software, she wants a better way to generate qualified leads. Just because every other vendor in the industry uses certain terms and creates certain types of content, it doesn’t mean you should follow their lead. Who is to blame? First, take a closer look at your content and answer the following questions: 1. Does it have your product name sprinkled throughout? 2. Cleaning Up Your Content.

Content Strategy for Marketing

leads, from your small content effort? your reputation, earned media, sales or sales leads, and. Strategy That Leads to More Work. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. Content to.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). An unopened email doesn’t generate leads whether is plain text or nicely designed html. Too confusing.

Your Content Marketing Mandate: Just Do It!

The Effective Marketer

There are lead generation programs, the new email marketing system being implemented, and something the sales department asked you to do (don’t they always?) a few times already. I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We don’t have enough time to create content. Our website sucks, we want to fix it first. We are still researching topics for our blog posts. sorry Nike!,

A Content Framework for Sales Enablement

The Effective Marketer

That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals. Sales Enablement Content. Content Framework.

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format. Big companies and small companies have different needs, and so their briefs are also formatted differently. Like Be the first to like this post.

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Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

Demand Generation and Lead Management Explained

The Effective Marketer

Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management. Demand Generation vs. Lead Management. And Lead management is the process used to ensure there is a link between marketing and sales to prevent leads leaking out, falling out of the funnel. It is the technology behind your demand / lead processes.

How to Include Webinars in Your Content Plan

The Effective Marketer

Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. All Webinars Are Not the Same. Problem is, knowing that webinars are a good tool to have in your marketing arsenal is not enough. What: Customer training.

Making the Most of Your Webinars

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “,  has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation.

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12+ Tips for Trade Show Success

The Effective Marketer

brings 12 tips for ensuring shows deliver the leads you expect. Capture detailed lead information. Enter all leads into a CRM system for Sales follow-up. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. Make Your Trade Shows Count. So how do you make the most out of it? Promote your session.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

Click to enlarge With the new round of financing, HubSpot now leads the pack in terms of VC funding and takes the total amount raised to date by key marketing players to over $220 million. Note: yes, I wouldn’t necessarily say HubSpot is a ‘marketing automation’ vendor per se, but they are moving towards that end). Everyone Wins But it also means something else.