The mantle of a "publisher" feels to me like a solemn duty that goes beyond lead gen. When I read the declaration "B2B marketers are the new publishers" I both cheer and cringe. cheer because publisher are empowered--"publishing" means taking charge of an entire platform of content. cringe because with power comes responsibility, and publishing is a big commitment to the readership (i.e., market). What's that about? read more.