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| Page 1 of 2 | Previous | Next | SAZBEAN FEBRUARY 19, 2013  7 Simple Improvements to Increase Website Lead Generation Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation. Here are some ways to improve the lead generation on your website… 1. Lead Collection One mistake that many businesses make is to have zero ways of collecting leads on their websites. Talk in these terms instead of a feature list. | SAZBEAN SEPTEMBER 6, 2011  Thesis vs Genesis – Comparing Premium WordPress Themes say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. Thesis vs Genesis. Enjoy! | | | | | |
| SAZBEAN OCTOBER 19, 2012 Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails, and more. In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts. All of these different options have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction — the transactional email. – Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing by Magdalena Georgieva. | SAZBEAN OCTOBER 12, 2010  WordStream Helps Advertisers Generate More Qualified Traffic with New Tools WordStream’s new Quality Score tools help advertisers improve their campaign structures according to proven best practices which will increase exposure in search results for lower costs and increase traffic as well as better qualified leads. AdWords Quality Score is assigned by Google based on relevancy and click-through rates and has a big impact on how successful campaigns are. | SAZBEAN NOVEMBER 9, 2012 How To Improve B2B Lead Generation On LinkedIn Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). While those stats sound great, most people tend to be unsure about what steps to take to generate leads. The thing is that lead generation isn’t limited to either your personal or your company page, it’s an amalgamation of both. News & Notes | SAZBEAN OCTOBER 5, 2010  Generating Quality Leads Online Building relationships is important and using that same tactic online will help generate quality leads. Target those people online so you get leads that are more likely to be interested. The leads with the highest quality, offline or on, are referrals from your network. How do you generate quality leads online? How many of those sales are willing to refer you to others? | | | | | | | |
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SAZBEAN | FRIDAY, AUGUST 31, 2012  Nestlé’s GMO trial: A Case Study
Failure to do so can lead to drop-offs in sales, poor brand image, boycotts of your brand, and even legal action as seen in the Nestlé trial. Following a trial in Brazilian court this week, Nestlé corporation was ordered to begin labeling their food products as containing genetically modified ingredients. Many, if not the majority of Nestlé’s products contain ingredients from genetically modified foods. The Brazilian court ruled that the Swedish corporation be required to label anything containing more than one percent genetically modified ingredients as such. The U.S. do not label them. MORE >> -
SAZBEAN | SATURDAY, NOVEMBER 3, 2012  Top Internet strategy, marketing and technology links for the week of November 3, 2012
Four Ideas for Finding More Time to Create Content (Marketing Profs) How to Diversify Your Traffic Sources (Practical eCommerce). News & Notes MORE >> -
SAZBEAN | TUESDAY, JUNE 8, 2010 Add WordStream’s Advanced Keyword Tools to Your Website for free
Adding these free tools to your website gives you additional features for your audience and a way to collect leads (and gives WordStream a way to increase their brand awareness). WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. A list of email addresses from people using the tool on your site is also available with a free WordStream account. MORE >> -
SAZBEAN | TUESDAY, MAY 24, 2011  7 Reasons Why Business Websites Are Still Important
also believe that it is vital for a company to have a website (or sometimes a blog can work too) that is working well in terms of providing potential customers with the information they want, being easy to use, and having the right calls to action to lead people down the sale funnel. With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. What do you think? MORE >> -
SAZBEAN | SATURDAY, APRIL 28, 2012  Top Internet strategy, marketing and technology links for the week of April 28, 2012
What’s Your Lead Gen Weakness? Lead Gen Opportunities PR Pros Should Seize (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of April 28, 2012… The Ultimate Digital Customer Service Guide (Mashable!). Are You Worth of Social Media – The 2 Types of Talk Triggers (Convince & Convert). Five Tips for Masterful Pinmanship on Pinterest (Marketing Profs). Building a Good Link Profile: Measure Twice, Cut Once (Search Engine Watch). Marketing Profs). Twitter Acronyms You Need To Know (Business Insider). eConsultancy). MORE >>
- Top Internet strategy, marketing and technology links for the week of January 22, 2012 SAZBEAN | SUNDAY, JANUARY 22, 2012
- Measuring Social Media Marketing Success SAZBEAN | FRIDAY, SEPTEMBER 10, 2010
- Top Internet strategy, marketing and technology links for the week of November 10, 2012 SAZBEAN | SATURDAY, NOVEMBER 10, 2012
- Top Internet strategy, marketing and technology links for the week of October 13, 2012 SAZBEAN | SATURDAY, OCTOBER 13, 2012
- 7 Questions Marketers Should Be Asking Their Sales Reps SAZBEAN | WEDNESDAY, SEPTEMBER 5, 2012
- How to Improve Social Networking for Your Business SAZBEAN | WEDNESDAY, JANUARY 25, 2012
- Affiliate Marketing Tips – Future of Publishing SAZBEAN | FRIDAY, APRIL 13, 2012
- Top Internet strategy, marketing and technology links for the week of April 7, 2012 SAZBEAN | SATURDAY, APRIL 7, 2012
- The Most Effective Time to Tweet SAZBEAN | MONDAY, OCTOBER 11, 2010
- Top Internet strategy, marketing and technology links for the week of March 31, 2012 SAZBEAN | SATURDAY, MARCH 31, 2012
- 9 Ways Social Media Marketing Can Help Sales SAZBEAN | FRIDAY, MARCH 4, 2011
- Top Internet strategy, marketing and technology links for the week of September 15, 2012 SAZBEAN | SATURDAY, SEPTEMBER 15, 2012
- How Closed-Loop Marketing Works SAZBEAN | FRIDAY, APRIL 13, 2012
- Is Social Media a Waste of Time? SAZBEAN | THURSDAY, AUGUST 26, 2010
- 6 Ways to Increase Word of Mouth Referrals with Social Media SAZBEAN | THURSDAY, JULY 28, 2011
- Top Internet strategy, marketing and technology links for the week of January 14, 2012 SAZBEAN | SATURDAY, JANUARY 14, 2012
- What Makes #ungeeked So Special SAZBEAN | MONDAY, MAY 16, 2011
- 5 Strategies for Managing the Twitter Firehose SAZBEAN | WEDNESDAY, APRIL 27, 2011
- Social media monitoring tool video: Why should I monitor social media? SAZBEAN | WEDNESDAY, MARCH 28, 2012
- Top Internet strategy, marketing and technology links for the week of October 7, 2012 SAZBEAN | SUNDAY, OCTOBER 7, 2012
- Social Media ROI – What’s the Value of a Conversation? SAZBEAN | TUESDAY, JUNE 1, 2010
- 4 Tips for Getting Users to Scroll Below the Fold on Your Page SAZBEAN | TUESDAY, FEBRUARY 14, 2012
- Top Internet strategy, marketing and technology links for the week of February 16, 2013 SAZBEAN | SATURDAY, FEBRUARY 16, 2013
- Google Basic Keyword Research Tools for Your Site SAZBEAN | TUESDAY, JULY 20, 2010
- 17 Silly Missed Lead Generation Opportunities SAZBEAN | WEDNESDAY, JANUARY 4, 2012
- Ways to Empower Your Brand Ambassadors SAZBEAN | WEDNESDAY, JUNE 5, 2013
- 5 Social CRM Tools for Small Business SAZBEAN | TUESDAY, FEBRUARY 26, 2013
- Small Businesses Have a Unique Opportunity in Social Media SAZBEAN | WEDNESDAY, AUGUST 29, 2012
- Top Internet strategy, marketing and technology links for the week of September 29, 2012 SAZBEAN | SATURDAY, SEPTEMBER 29, 2012
- Want to measure the ROI of some of your social business activities? SAZBEAN | THURSDAY, SEPTEMBER 27, 2012
- Interview with David T. Scott — Author of The New Rules of Lead Generation SAZBEAN | MONDAY, MAY 20, 2013
- Why marketing should not lead the drive towards authentic customer-centricity SAZBEAN | MONDAY, NOVEMBER 19, 2012
- When SMS Text Messaging Actually Makes Sense for Marketers SAZBEAN | WEDNESDAY, APRIL 18, 2012
- Storytelling for Brand Loyalty SAZBEAN | THURSDAY, NOVEMBER 11, 2010
- The 1 Billion Dollar Question: How Can I Use Instagram for My Business? SAZBEAN | THURSDAY, MAY 10, 2012
- 7 Social Media Resolutions to Improve Customer Engagement SAZBEAN | MONDAY, JANUARY 3, 2011
- Pointers for using social media for lead generation SAZBEAN | FRIDAY, DECEMBER 9, 2011
- 63% of B2B Companies Don’t Generate Leads From Social Media SAZBEAN | TUESDAY, MARCH 27, 2012
- B2B Business Blogging –The Complete In-Depth Guide To Creating A Killer B2B Blog SAZBEAN | TUESDAY, NOVEMBER 6, 2012
- 8 Tips to Improve Your Facebook Ads SAZBEAN | THURSDAY, FEBRUARY 17, 2011
- Top Internet strategy, marketing and technology links for the week of November 5, 2011 SAZBEAN | SATURDAY, NOVEMBER 5, 2011
- Mastering the Art of Slow Blogging SAZBEAN | MONDAY, JANUARY 9, 2012
- 6 Lead Nurturing Emails Every Business Should Send SAZBEAN | FRIDAY, JANUARY 13, 2012
- Marketing Automation 101 SAZBEAN | WEDNESDAY, FEBRUARY 20, 2013
- When It Comes to Content Marketing, If You Fail to Plan, Plan to Fail SAZBEAN | THURSDAY, MAY 31, 2012
- How to Use Facebook Timeline Without Reworking Your Brand Strategy SAZBEAN | TUESDAY, APRIL 17, 2012
- 18 Things Online Measurement Can Tell You SAZBEAN | THURSDAY, JULY 8, 2010
- Top Internet strategy, marketing and technology links for the week of August 4, 2012 SAZBEAN | SATURDAY, AUGUST 4, 2012
- Leading Experts Share Strategies on How to Grow a Business SAZBEAN | FRIDAY, SEPTEMBER 9, 2011
- Top Internet strategy, marketing and technology links for the week of June 2, 2013 SAZBEAN | SATURDAY, JUNE 1, 2013
- Top Internet strategy, marketing and technology links for the week of April 27, 2013 SAZBEAN | SATURDAY, APRIL 27, 2013
- Impact of Measuring the Wrong Metrics in Social Media SAZBEAN | FRIDAY, DECEMBER 17, 2010
- How Workflows Take Marketing Automation to the Next Level SAZBEAN | THURSDAY, OCTOBER 11, 2012
- Using SEO & Keyword Insights to Build Communities SAZBEAN | MONDAY, NOVEMBER 14, 2011
- Social Media ROI SAZBEAN | FRIDAY, JUNE 18, 2010
- Top Internet strategy, marketing and technology links for the week of December 10, 2011 SAZBEAN | SATURDAY, DECEMBER 10, 2011
- Top Internet strategy, marketing and technology links for the week of October 30, 2011 SAZBEAN | SATURDAY, OCTOBER 29, 2011
- Top Internet strategy, marketing and technology links for the week of April 14, 2012 SAZBEAN | SATURDAY, APRIL 14, 2012
- What We Really Know About Consumer Behavior SAZBEAN | WEDNESDAY, NOVEMBER 30, 2011
- The Increasing Value in Being Local SAZBEAN | WEDNESDAY, MAY 11, 2011
- Improve Your Tweets Using HootSuite’s Twitter Stats SAZBEAN | MONDAY, JULY 19, 2010
- Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website SAZBEAN | TUESDAY, NOVEMBER 27, 2012
- Social Media – B2Bs and B2Cs Winning Leads, Sales via Social Media SAZBEAN | MONDAY, SEPTEMBER 24, 2012
- The Ideal Content Mix for PR, SEO and Social Media Success SAZBEAN | TUESDAY, JANUARY 8, 2013
- Top Internet strategy, marketing and technology links for the week of February 23, 2013 SAZBEAN | SATURDAY, FEBRUARY 23, 2013
- Top Internet strategy, marketing and technology links for the week of November 24, 2012 SAZBEAN | SATURDAY, NOVEMBER 24, 2012
- 7 Lead Gen Opportunities PR Pros Should Seize SAZBEAN | TUESDAY, APRIL 24, 2012
- The 5-Step Test to Determine Optimal Email Frequency SAZBEAN | FRIDAY, DECEMBER 30, 2011
- Connecting Communities at #140conf #detroit SAZBEAN | THURSDAY, OCTOBER 21, 2010
- Top Internet strategy, marketing and technology links for the week of February 11, 2012 SAZBEAN | SATURDAY, FEBRUARY 11, 2012
- Top Internet strategy, marketing and technology links for the week of August 28, 2011 SAZBEAN | SATURDAY, AUGUST 27, 2011
- How the Big Social Networks Use Email to Increase Engagement SAZBEAN | WEDNESDAY, MAY 30, 2012
- 7 Components That Comprise a Comprehensive Brand Strategy SAZBEAN | FRIDAY, MARCH 9, 2012
- 9 Ways to Improve Customer Communication on Your Website SAZBEAN | MONDAY, DECEMBER 5, 2011
- Top Internet strategy, marketing and technology links for the week of December 24, 2011 SAZBEAN | SATURDAY, DECEMBER 24, 2011
- How Your Products Influence Your Brand SAZBEAN | WEDNESDAY, FEBRUARY 2, 2011
- Old Spice Viral Campaign Increases Sales SAZBEAN | WEDNESDAY, JULY 28, 2010
- Defining Conversions SAZBEAN | WEDNESDAY, AUGUST 4, 2010
- Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust SAZBEAN | THURSDAY, JANUARY 10, 2013
- Social Media Lead Generation SAZBEAN | WEDNESDAY, JUNE 15, 2011
- Website Improvements to Boost ROI SAZBEAN | FRIDAY, FEBRUARY 1, 2013
- Top Internet strategy, marketing and technology links for the week of May 12, 2013 SAZBEAN | SATURDAY, MAY 11, 2013
- Top Internet strategy, marketing and technology links for the week of April 6, 2013 SAZBEAN | SATURDAY, APRIL 6, 2013
- 5 Common Facebook Marketing Mistakes (And How To Avoid Them) SAZBEAN | FRIDAY, DECEMBER 28, 2012
- Insights from Four CIOs Who Happen to Be Women SAZBEAN | FRIDAY, APRIL 26, 2013
- Top Internet strategy, marketing and technology links for the week of June 15, 2013 SAZBEAN | SATURDAY, JUNE 15, 2013
- Marketers’ Top Questions on Social Media SAZBEAN | TUESDAY, MAY 21, 2013
- Fascinating Event Marketing Stats SAZBEAN | WEDNESDAY, OCTOBER 5, 2011
- Social Media Measurement SAZBEAN | TUESDAY, AUGUST 9, 2011
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