| | | Sales Challenger | | Lead | 125 articles |
| Page 1 of 2 | Previous | Next | SALES CHALLENGER APRIL 24, 2012 Using Social Networks to Become a Trusted Advisor Similarly, average performers see lead generation as Marketing’s job. They wait for a lead to be handed over or for their territory to be assigned and then they use their scorecard to pick the best opportunities to pursue. But high performers view lead gen as THEIR job. These reps don’t wait until the lead comes in because they know that’s too late. | SALES CHALLENGER DECEMBER 7, 2011 10 Trends Every Sales Exec Must Know For 2012 In 2011, the SEC had thousands of interactions with sales executives around the globe, dozens of conferences, we also examined hundreds of thousands data points, and we ended the year with a series of intimate roundtable discussions with leading CSOs. Leading sales organizations will find ways to shape customer demand. We hope you’ll read this and share this. So what did we miss? | | | | | | | SALES CHALLENGER MARCH 25, 2013 Make Your Next ROI Conversation Impactful Take customers to the dark place, before showing them the light at the end of the tunnel—which is of course a new path forward that leads those customers to value the unique things that make your company and your solution , special. We all want to run to the logical reason—a customer is going to save money, make money, or mitigate risk—and that’s certainly important. But It’s simple. Customers | SALES CHALLENGER FEBRUARY 20, 2012 Marketing Automation: What It Means for Sales Marketing automation refers to the use of technology to automate marketing tasks, such as lead tracking or scoring, and to distribute content to prospects based on their actions. The goal of IMA is to enable marketing to help provide sales more qualified leads. If you rarely collaborate with your current marketing team, IMA may lead to more stress and anxiety than qualified prospects. | SALES CHALLENGER NOVEMBER 8, 2011 What Makes a World-Class Sales Organization Tick? The Anatomy then covers Customer Management, a section which includes everything from best practices around segmentation to the need to develop commercial messaging that leads customers to a company’s unique differentiators. Salespeople are famously competitive and they’re often looking to improve upon how things are being done. The new Anatomy starts with a section on Strategy and Culture. | SALES CHALLENGER JANUARY 18, 2012 The 4 Customer Contacts That Waste Reps’ Time While we know the best reps lead with insight to challenge customers’ assumptions, who your reps challenge can drastically change the course of a deal. Of these major stakeholder types, three are effective in driving organizational consensus (we call them ‘ Mobilizers ’), and three are likely to lead your reps on a long path to a dead-end (we call these ‘ Talkers ’). Wrong. | | | | | | | | | -
SALES CHALLENGER | TUESDAY, MARCH 12, 2013 How Not to Lose a Lead A successful sale often starts with a well-qualified lead. What’s equally important is the salesperson that nurtures and closes that lead. Because, we all know even a well-qualified lead in the hands of a salesperson that cannot engage the customer is as good as no lead. That’s not to say leads should only be handed out to your highest-performing salespeople (though many organizations do this actively, pushing the most prized leads to their top performers). This has implications for lead assignment as well. But, that’s only half the story. MORE >> -
SALES CHALLENGER | MONDAY, MARCH 21, 2011 The Do’s and Don’ts of Sales Force Integration That leads to all sorts of challenges…the ultimate one being people (especially your high performers) deciding to leave. Which leads to an entire conversation on coaching fundamentals – a good time to remind them about who to coach and who NOT to coach. I’ve been getting a large number of M&A-related questions lately, specifically on how to integrate two different sales forces, the challenges posed by new or changing roles and responsibilities of reps and managers, as well as the shuffling of accounts that normally accompany a merger. Customer-level M&A Considerations. MORE >> -
SALES CHALLENGER | TUESDAY, OCTOBER 9, 2012 The Single Most Important Question for the Challenger Sale The backbone of any of our research, tools, engagements, or publications is what we see working at the leading edge of sales effectiveness. Here at CEB’s Sales Executive Council we are both excited and humbled by the global excitement for our research profiled in The Challenger Sale. Indeed, just last week the book made it into the Wall Street Journal business book bestseller list for the first time. Not surprisingly, that kind of attention has led to a great deal of momentum around the model, but some common questions as well. Is the Challenger approach really all that new? MORE >> -
SALES CHALLENGER | TUESDAY, DECEMBER 11, 2012 The Last 5 Trends Every Sales Exec Should Know for 2013 Companies like IBM have been lead-steerers for the rest of the sales community time and time again – and their work in the social selling space is no different. In late November, we released the first five trends of our annual “10 Trends” blog post. Thanks for sharing those as extensively as you did! And thanks to the many readers who insisted we publish these 5 more quickly. Without much fanfare, let’s dive into the remainder of the list. As usual, we look forward to your thoughts and feedback. Your customer becomes your biggest competition. Then they call you in to present. Why not? MORE >> -
SALES CHALLENGER | WEDNESDAY, JUNE 27, 2012 6 Coaching Pitfalls to Avoid To navigate through increasingly complicated sales interactions, companies are looking to sellers to teach and lead the customer through the buying process. For this purpose, leading companies are coaching sellers on both deal-based and skill-based capabilities, targeting a few key development areas based on analysis of trends in seller behavior over time. However, time alone does not lead to coaching effectiveness; it largely depends on how well that time is used. That’s because the progressively complex sales environment is pushing sellers to develop new skills. MORE >>
- Does Challenger Undermine Questioning Skills? SALES CHALLENGER | THURSDAY, SEPTEMBER 13, 2012
- Hey Motivated Buyer, You’ve Changed… SALES CHALLENGER | MONDAY, JUNE 25, 2012
- 10 Trends Every Sales Exec Must Know For 2013 SALES CHALLENGER | TUESDAY, NOVEMBER 27, 2012
- Social Media: All Hype or Real Value? SALES CHALLENGER | TUESDAY, MAY 29, 2012
- Take Your Sales Process to the Next Level SALES CHALLENGER | MONDAY, OCTOBER 10, 2011
- Get More ROI With These Six Steps SALES CHALLENGER | WEDNESDAY, MARCH 21, 2012
- The Sixth Sense of Selling: Teaching Jedi Mind Tricks and More… SALES CHALLENGER | TUESDAY, AUGUST 2, 2011
- How NOT to Use Social Media SALES CHALLENGER | TUESDAY, NOVEMBER 27, 2012
- How Challengers Account Plan SALES CHALLENGER | WEDNESDAY, JULY 25, 2012
- Social Media- The Future of Sales? SALES CHALLENGER | WEDNESDAY, APRIL 11, 2012
- 5 Ways to Avoid a Price-Driven Sale SALES CHALLENGER | TUESDAY, JANUARY 15, 2013
- Measuring Sales Force Effectiveness SALES CHALLENGER | TUESDAY, MARCH 19, 2013
- 10 Steps to Key Account Selection (and Deselection) SALES CHALLENGER | TUESDAY, OCTOBER 9, 2012
- Does Challenger Confuse Marketing with Sales? SALES CHALLENGER | MONDAY, SEPTEMBER 24, 2012
- Can You Say What Your Key Account Strategy Is? SALES CHALLENGER | MONDAY, JUNE 11, 2012
- Three Ways to Change Customers’ Minds SALES CHALLENGER | TUESDAY, JUNE 26, 2012
- Revolutionizing Social Selling the IBM Way SALES CHALLENGER | TUESDAY, OCTOBER 16, 2012
- Developing Challenger Messages: Lessons Learned SALES CHALLENGER | WEDNESDAY, AUGUST 1, 2012
- The 4 Biggest Trends in Sales Org Structures SALES CHALLENGER | TUESDAY, SEPTEMBER 27, 2011
- Are Your Managers Effective Coaches? SALES CHALLENGER | TUESDAY, APRIL 10, 2012
- Sales Lessons from the Military SALES CHALLENGER | MONDAY, MARCH 12, 2012
- Does Money Motivate? SALES CHALLENGER | TUESDAY, JUNE 12, 2012
- Why Your Customers Don’t Care SALES CHALLENGER | TUESDAY, APRIL 2, 2013
- Being a Thought Leader is Not Enough SALES CHALLENGER | MONDAY, JUNE 4, 2012
- Are Your Reps’ Personal Brands Visible Online? SALES CHALLENGER | SUNDAY, SEPTEMBER 9, 2012
- Tell Your Customers What They Should Worry About SALES CHALLENGER | MONDAY, OCTOBER 17, 2011
- 5 B2B Marketing Trends for 2012 SALES CHALLENGER | MONDAY, DECEMBER 12, 2011
- Arm Reps to Teach Where Customers Learn SALES CHALLENGER | WEDNESDAY, AUGUST 8, 2012
- 4 of the Most Popular CRM Apps SALES CHALLENGER | TUESDAY, FEBRUARY 21, 2012
- Avoiding the Million-Dollar Hiring Mistake SALES CHALLENGER | WEDNESDAY, APRIL 18, 2012
- Behind Enemy Lines: A View from Procurement SALES CHALLENGER | TUESDAY, OCTOBER 25, 2011
- Finding the Elusive ‘Whiteboard Rep’ SALES CHALLENGER | MONDAY, MAY 9, 2011
- 3 Ways to Improve Sales Certification SALES CHALLENGER | TUESDAY, MAY 7, 2013
- Are Lone Wolf Sales Reps Right for Your Organization? SALES CHALLENGER | WEDNESDAY, MARCH 7, 2012
- Does Challenger Confuse Marketing with Sales? SALES CHALLENGER | MONDAY, SEPTEMBER 17, 2012
- The Path to Finding Mobilizers SALES CHALLENGER | TUESDAY, OCTOBER 23, 2012
- The Changing Mandate of Deal Desks SALES CHALLENGER | MONDAY, OCTOBER 22, 2012
- Are Your Reps Social Media Stars? SALES CHALLENGER | SUNDAY, SEPTEMBER 9, 2012
- The Do’s and Don’ts of National Sales Meetings SALES CHALLENGER | WEDNESDAY, AUGUST 15, 2012
- Decoding Commercial Insight SALES CHALLENGER | TUESDAY, MAY 22, 2012
- The 3 Key Ingredients of Commercial Insight SALES CHALLENGER | WEDNESDAY, APRIL 25, 2012
- 6 Keys to Influencing Customers SALES CHALLENGER | WEDNESDAY, OCTOBER 26, 2011
- iPads® and Tablets as Next-Gen Sales Tools SALES CHALLENGER | MONDAY, APRIL 30, 2012
- 4 Ways to Make or Break Rep Credibility SALES CHALLENGER | WEDNESDAY, MARCH 28, 2012
- The Future of Video Calling for Sales and Customer Service SALES CHALLENGER | MONDAY, FEBRUARY 6, 2012
- The Emerging No-Man’s Land between Sales and Marketing SALES CHALLENGER | WEDNESDAY, JANUARY 11, 2012
- The Promise and Perils of NPS SALES CHALLENGER | TUESDAY, FEBRUARY 21, 2012
- Turn Your Reps into Commercial Coaches SALES CHALLENGER | TUESDAY, FEBRUARY 14, 2012
- How to Create Commercial Insights SALES CHALLENGER | TUESDAY, FEBRUARY 5, 2013
- 4 Ways to Measure Coaching Effectiveness SALES CHALLENGER | TUESDAY, DECEMBER 4, 2012
- The 2013 Office Pool SALES CHALLENGER | TUESDAY, DECEMBER 11, 2012
- Breaking the Doom Loop of Sales Hiring SALES CHALLENGER | TUESDAY, SEPTEMBER 18, 2012
- Getting Challenger Skills to Stick SALES CHALLENGER | TUESDAY, SEPTEMBER 11, 2012
- Who Reps Really Listen to SALES CHALLENGER | TUESDAY, FEBRUARY 19, 2013
- How Strong is Your Leadership Bench? SALES CHALLENGER | TUESDAY, JUNE 19, 2012
- Stop Wasting Your Reps’ Time SALES CHALLENGER | FRIDAY, JULY 29, 2011
- Cross-Selling: Mission Impossible? SALES CHALLENGER | TUESDAY, MAY 15, 2012
- 3 Ways to Keep Your Sales Kickoff Alive SALES CHALLENGER | TUESDAY, MARCH 20, 2012
- Putting the Swagger Back in Sales SALES CHALLENGER | MONDAY, FEBRUARY 13, 2012
- 5 Tips on Lead Gen From a LinkedIn Insider SALES CHALLENGER | MONDAY, APRIL 4, 2011
- Don’t Let Biases Impact Your Key Account Selection SALES CHALLENGER | TUESDAY, JULY 10, 2012
- Why Solution Sales is Fading Away SALES CHALLENGER | TUESDAY, MARCH 5, 2013
- Is Mobile Changing the Rules of Sales Engagement? SALES CHALLENGER | MONDAY, JANUARY 28, 2013
- The Most Annoying Corporate Buzzwords SALES CHALLENGER | TUESDAY, AUGUST 28, 2012
- Deal Reviews Are NOT Sales Coaching SALES CHALLENGER | SUNDAY, NOVEMBER 11, 2012
- Five Movie Characters Fit For Sales SALES CHALLENGER | TUESDAY, MARCH 27, 2012
- Brothers in Arms: The SEC and Neil Rackham SALES CHALLENGER | TUESDAY, OCTOBER 18, 2011
- Are You Easy to Buy From? SALES CHALLENGER | TUESDAY, OCTOBER 4, 2011
- Go For the Gold – By Coaching Your Reps! SALES CHALLENGER | TUESDAY, AUGUST 7, 2012
- 11 More of the Most Popular CRM Apps SALES CHALLENGER | MONDAY, MARCH 19, 2012
- Ask For an Introduction, Not a Lead SALES CHALLENGER | MONDAY, JUNE 13, 2011
- Ten Phrases Only Bad Managers Say SALES CHALLENGER | MONDAY, MAY 14, 2012
- Do Your Key Accounts Know WHY They’re Key Accounts? SALES CHALLENGER | MONDAY, SEPTEMBER 19, 2011
- Once a Star Coach, Always a Star Coach? SALES CHALLENGER | WEDNESDAY, MAY 16, 2012
- Does Skill Certification Enable Rep Complacency? SALES CHALLENGER | TUESDAY, APRIL 12, 2011
- 3 Skills to Focus Manager Development On SALES CHALLENGER | WEDNESDAY, OCTOBER 12, 2011
- Is Your Salesforce Mobile-Ready? SALES CHALLENGER | MONDAY, APRIL 1, 2013
- Are Your Reps Mobile-Ready? SALES CHALLENGER | MONDAY, NOVEMBER 19, 2012
- The Secret to Creating High-Impact Tools SALES CHALLENGER | WEDNESDAY, SEPTEMBER 26, 2012
- Getting in Early: European Perspectives SALES CHALLENGER | MONDAY, JULY 30, 2012
- Why Should Customers Buy From You? SALES CHALLENGER | MONDAY, JANUARY 21, 2013
- Why Your Customers No Longer Know How to Buy SALES CHALLENGER | WEDNESDAY, MARCH 9, 2011
- Do You Know What Your Customers Want? SALES CHALLENGER | MONDAY, APRIL 9, 2012
- Can Your Salespeople Stomach Another Change? SALES CHALLENGER | WEDNESDAY, NOVEMBER 2, 2011
- EU Reflections on a Rewritten Playbook SALES CHALLENGER | MONDAY, OCTOBER 24, 2011
- The Yin and Yang of Challenger Selling SALES CHALLENGER | MONDAY, FEBRUARY 18, 2013
- Crossing the Sales and Marketing Divide SALES CHALLENGER | MONDAY, JUNE 27, 2011
- The Five Major Pitfalls of Account Planning SALES CHALLENGER | MONDAY, APRIL 25, 2011
- The Single Greatest Determinant of Sales Excellence – A Mini-Test SALES CHALLENGER | THURSDAY, MAY 19, 2011
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