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Does Your Content Have Superpowers?

PWB Marketing Blog

LinkedIn post might lead to a white paper on your web site, expanding on the post topic. A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Sean-.

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12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. FACT] B2B companies that blog generate 67% more leads/month than those who do not. FACT] B2B companies that blog more than 4x/week see the biggest increase in traffic and leads, according to @HubSpot ( Source ) TWEET THIS 4. Source ) TWEET THIS. 2.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. With that said, here is what we rounded up: B2B companies that blog generate 67% more leads per month tha n those who do not. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Do you think social media isn’t for B2B organizations?

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

B2B companies that blog get 67% more leads per month than companies that do not blog. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Skin your YouTube page.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Then, determine which sources of traffic generate the most leads. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen. Explode Your B2B Blog Traffic. B2B Blogging Communities.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimizing all your online content will bring more visitors to your website and ultimately generate more leads. Plus, B2B companies that blog generate 67% more leads per month than those that don’t according to Hubspot. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Now that’s quick!

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Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Having 500 Facebook Fans or 5,000 doesn’t mean anything if your business goal is generate leads and you’re not measuring lead referrals from Facebook. At the end of the day, you should track metrics that align with your business goal, whether that’s generating demand for a new product or generating leads. Do you know where you most valuable customers are talking about you?

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

B2B companies that blog generate 67% more leads per month than those who do not. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

personal website project for my church that I am working on, has really stopped me in my tracks this week. A few months back, I was asked to step in to lead the Communications Team. I was told that meant working with the team (a very talented and passionate group) to make our church website reach a potential new audience. Would you dive in without knowing how deep the water was?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

personal website project for my church that I am working on, has really stopped me in my tracks this week. A few months back, I was asked to step in to lead the Communications Team. I was told that meant working with the team (a very talented and passionate group) to make our church website reach a potential new audience. Would you dive in without knowing how deep the water was?

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Look for how social media compares in areas like lead conversion rates, website bounce rates and time spent on your site. #2. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1.

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Determine the goal for your website – whether it’s educational, e-commerce, or lead generation – and reconstruct your website to meet that goal. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. But starting SEO before you cover the basics can hurt your business. An Ineffective Website Can Alienate Customers.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more. New research shows more content means more sales leads. study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. The data showed that companies that generated more content generated more sales leads. Businesses with over 400 indexed pages generated the most traffic and leads.

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How to Use Twitter to Get Business Leads | PWB Marketing Blog

PWB Marketing Blog

B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

Their study examines all stages of the B2B purchase funnel from lead generation to sales conversion. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. We’ll summarize their findings in a future blog post when the survey is released. We’re not surprised.

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More B2B Social Media Fact vs. Fiction

PWB Marketing Blog

Here are 8 Tweetable Facts bout how B2B companies are  using social media to generate leads, connect with customers, and reach business goals. FACT] B2B companies that blog generate 70% more leads/month than those who do not.   FACT] Increasing blogging to 6-8x/month nearly doubles leads according to @Hubspot. Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. TWEET THIS. TWEET THIS. FACT] 83% of B2B marketers are using LinkedIn to distribute content. TWEET THIS. TWEET THIS. TWEET THIS.

B2C 16

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Allowing your employees to be a voice for your company encourages innovation, improvement of the employee’s personal growth, business growth and it may even help employees generate new ideas or leads for your business. This leads perspective clients back to you. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Content Is King! Social media is about engagement.

Is Google Analytics Right For Your Business?

PWB Marketing Blog

The goal of a website is unique to each business – customer support, generate leads , transact online sales, educate prospective customers, and more. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. One minute you’d be talking to a business owner who sells water sterilization kits and the next minute you’d be chatting with an affiliate marketer. It was a blast. The most popular topic of course was social media. Google Analytics was a close second. The short answer is probably.

The Limitations of Facebook Insights For Websites

PWB Marketing Blog

Neither can Facebook tell you whether your Facebook visitors downloaded a whitepaper and became a sales lead (only Google Analytics has visibility into this). Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If you have implemented Facebook’s “Like” button on your website, you can get data on this, too.

Turn Website Leads into Paying Customers

PWB Marketing Blog

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Turn Website Leads into Paying Customers

PWB Marketing Blog

First Impression of Google+ for Businesses

PWB Marketing Blog

Christian Oestlien, a Google+ Project Lead, discusses in a YouTube video Google’s plan to roll out a pilot program for businesses later this year. Shrouded in months of secrecy, Google has been slaving away at building a social network, one they hope becomes a real rival to Facebook. Google+ launched in late June as a beta test to some chosen users. The social network is now open to a larger group to anyone that has a Google account. You can sign up here. Google+ is Like Facebook, But Isn’t. We’ve been trying out the new network for a little while now. Our first impressions?

5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

Using these tips will help manage your day to generate leads that move users into taking action which leads to engagement and hopefully mutually beneficial end result. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. Many businesses out there are challenged by this juggling act! Yes, time is money.  The philosophy “If you build it, they will come” does not work.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

If these comments are placed on a blog topic, some companies also remove them if they drive the conversation off-course, leading reader engagement away from the topic written about. You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. What do you do? With growing consumer engagement, these types of scenarios are becoming evermore present.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

If these comments are placed on a blog topic, some companies also remove them if they drive the conversation off-course, leading reader engagement away from the topic written about. You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. What do you do? With growing consumer engagement, these types of scenarios are becoming evermore present.

How To Mine Twitter for Sales Leads | PWB Marketing Blog

PWB Marketing Blog

Marketing Failure Should Not be a Dirty Word

PWB Marketing Blog

One of the things I enjoy doing in my personal life, is to lead future generations through the lessons taught in scouting. I am a scout leader for both of my children – Boy Scouts  as well as Girl Scouts. “It is impossible to live without failing at something, unless you live so cautiously that you might has well not have lived at all, in which case you have failed by default.” ” ~J. K. Rowling. While watching the Blood Moon eclipse this morning I was reminded about an experience I had this past weekend. So too, are those lessons about winning.

Recap of BtoB's Leading Edge: Demand Generation in the Digital Age.

PWB Marketing Blog

Staffing and Launching Your Content Marketing Program

These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. original photography as something Steve the Lead.

Google Analytics Part 6: How To Use Google Analytics For B2B Lead.

PWB Marketing Blog

5 Tips to Manage Your Social Media Streams

PWB Marketing Blog

Using these tips will help manage your day to generate leads that move users into taking action which leads to engagement and hopefully mutually beneficial end result. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. Many businesses out there are challenged by this juggling act! Yes, time is money. Decide on your general frequency of posting – Once a day?

B2B Social Media Fact or Fiction

PWB Marketing Blog

B2B companies are absolutely using social media to generate leads, connect with customers, and reach business goals. FACT] B2B companies that blog generate 67% more leads/month than those who do not.  FACT] B2B companies that blog more than 4x/week see the biggest increase in traffic and leads, according to @HubSpot.  Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. . Dispel the myth that social media isn’t for B2B and tweet the truth. . TWEET THIS. TWEET THIS.

Integrating Social Media Channels

PWB Marketing Blog

It builds Twitter followers, and it virally expands buzz leading up to the album’s release date. Saw an excellent example of using one social media channel to fuel another. And a contest to further drive results. I’m a big fan of the band Dropkick Murphys (you may know them for the song “Shipping Up to Boston” in the film “The Departed.”). ”). follow the fan page on Facebook and saw a post to win an iPad2. What an impressive, strategic use of two social media channels! Brilliant! This works on so many levels. social media Facebook twitter

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.