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Does Your Content Have Superpowers?

PWB Marketing Blog

A LinkedIn post might lead to a white paper on your web site, expanding on the post topic. A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.”

12 Tweetable Statistics Prove B2B Social Media ROCKS

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B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. FACT] B2B companies that blog generate 67% more leads/month than those who do not. Know B2B social media fact from fiction.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. With that said, here is what we rounded up: B2B companies that blog generate 67% more leads per month tha n those who do not.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

B2B companies that blog get 67% more leads per month than companies that do not blog. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Create content that represents what needs to happen at each step to move a lead from the top of the funnel to the middle to the bottom (from awareness to consideration to purchase). Frustrated.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Then, determine which sources of traffic generate the most leads. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimizing all your online content will bring more visitors to your website and ultimately generate more leads. Plus, B2B companies that blog generate 67% more leads per month than those that don’t according to Hubspot. Do you ever wonder why your B2B website isn’t getting more traffic?

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Having 500 Facebook Fans or 5,000 doesn’t mean anything if your business goal is generate leads and you’re not measuring lead referrals from Facebook. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

B2B companies that blog generate 67% more leads per month than those who do not. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

A few months back, I was asked to step in to lead the Communications Team. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking.

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Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

A few months back, I was asked to step in to lead the Communications Team. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Look for how social media compares in areas like lead conversion rates, website bounce rates and time spent on your site. #2. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts.

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Determine the goal for your website – whether it’s educational, e-commerce, or lead generation – and reconstruct your website to meet that goal. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility.

How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more. New research shows more content means more sales leads. A study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. Businesses with over 400 indexed pages generated the most traffic and leads.

How to Use Twitter to Get Business Leads | PWB Marketing Blog

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

Their study examines all stages of the B2B purchase funnel from lead generation to sales conversion. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011.

More B2B Social Media Fact vs. Fiction

PWB Marketing Blog

Here are 8 Tweetable Facts bout how B2B companies are using social media to generate leads, connect with customers, and reach business goals. FACT] B2B companies that blog generate 70% more leads/month than those who do not. FACT] Increasing blogging to 6-8x/month nearly doubles leads according to @Hubspot. Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers.

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4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Allowing your employees to be a voice for your company encourages innovation, improvement of the employee’s personal growth, business growth and it may even help employees generate new ideas or leads for your business. This leads perspective clients back to you. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual.

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Is Google Analytics Right For Your Business?

PWB Marketing Blog

The goal of a website is unique to each business – customer support, generate leads , transact online sales, educate prospective customers, and more. Sean and I participated in the July’s Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. One minute you’d be talking to a business owner who sells water sterilization kits and the next minute you’d be chatting with an affiliate marketer. It was a blast.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

The Limitations of Facebook Insights For Websites

PWB Marketing Blog

Neither can Facebook tell you whether your Facebook visitors downloaded a whitepaper and became a sales lead (only Google Analytics has visibility into this). Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook.

Turn Website Leads into Paying Customers

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Turn Website Leads into Paying Customers

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First Impression of Google+ for Businesses

PWB Marketing Blog

Christian Oestlien, a Google+ Project Lead, discusses in a YouTube video Google’s plan to roll out a pilot program for businesses later this year. Shrouded in months of secrecy, Google has been slaving away at building a social network, one they hope becomes a real rival to Facebook. Google+ launched in late June as a beta test to some chosen users. The social network is now open to a larger group to anyone that has a Google account. You can sign up here.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

Using these tips will help manage your day to generate leads that move users into taking action which leads to engagement and hopefully mutually beneficial end result. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

If these comments are placed on a blog topic, some companies also remove them if they drive the conversation off-course, leading reader engagement away from the topic written about. You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

If these comments are placed on a blog topic, some companies also remove them if they drive the conversation off-course, leading reader engagement away from the topic written about. You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment.

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How To Mine Twitter for Sales Leads | PWB Marketing Blog

PWB Marketing Blog

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

Marketing Failure Should Not be a Dirty Word

PWB Marketing Blog

One of the things I enjoy doing in my personal life, is to lead future generations through the lessons taught in scouting. “It is impossible to live without failing at something, unless you live so cautiously that you might has well not have lived at all, in which case you have failed by default.” ” ~J. Rowling. While watching the Blood Moon eclipse this morning I was reminded about an experience I had this past weekend.

Recap of BtoB's Leading Edge: Demand Generation in the Digital Age.

PWB Marketing Blog

Google Analytics Part 6: How To Use Google Analytics For B2B Lead.

PWB Marketing Blog

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5 Tips to Manage Your Social Media Streams

PWB Marketing Blog

Using these tips will help manage your day to generate leads that move users into taking action which leads to engagement and hopefully mutually beneficial end result. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies.