PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. We asked a number of leading B2B bloggers what they saw happening. Video Transcript.

Where does video fit in your marketing mix?

PR Meets Marketing

Objectives related to sales leads and revenue were 4th and 6th respectively. Over the past few years we’ve seen the value of content marketing. Incorporating videos as part of your strategy is also considered a must have. So why don’t more people invest in this medium? Here are my three take aways from the survey: The most effective video may not be the easiest to produce.

Top 5 Marketing Skills

PR Meets Marketing

Plus, digital marketing is one area where you can literally track a prospect from first touch, downloading content, visiting your website to completing a lead form. In addition to driving top of the funnel sales lead, this content can also increase lead velocity, enabling sales to provide relevant content throughout the buying cycle. 3. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. Content Marketing: Today every company is a media company.

Presentation 101: The Brilliance of Speaking Simply

PR Meets Marketing

We tend to fall into one “speed” when we speak, which can lead to a “monotone” presentation. The last two weeks has been a master class on how to present brilliantly or poorly as that may be. While I am admittedly a Democrat and mainly watched the Democrat National Conference, my points are not based on party affiliation. Simplicity. Eliminate jargon. Be direct.

Class 57

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

PRMM Interview: Dennis Shiao on Lead Generation via Virtual Events

PR Meets Marketing

In this installment of PRMM Interview, I spoke with Dennis Shiao, author of the It’s All Virtual blog and “Generate Sales Leads With Virtual Events.&# This video highlights the motivation

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Scott is also an excellent photographer, based in Seattle (I’ll forgive him for being a Seattle Seahawks fan). Connect with Scott on Twitter – @ScottLum.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

Like all marketing strategies, this requires different components to come together under this umbrella, such as public relations, lead generation, customer relations, analyst relations and more. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. – Ryan Schoenefeld via LinkedIn. Video, blog posts, etc.).

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Make sure you have an established relationship before sending an email or invite to someone, which leads to. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. At least I thought I did. Three Things to Consider Before Hitting Send on Facebook. Conclusions.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

lead generation, sales enablement, etc.) • What are the demographics of its audience? lead generation, education, partner enablement, etc.). Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution.

Marketing and Public Relations – Nothing but lies?

PR Meets Marketing

At what point does “spinning” lead to outright lying? Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. This will be one of many posts regarding various topics that I’ve mulled over from time to time through the year. Thank you in advance for your support and comments as I explore these topics.  .

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

This can include a lead generation manager, training person, event planner, corporate planner and more. Your participation can also have competitive advantages as well when potential sales leads are researching and evaluating vendors.  .  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Social Networking Sites. LinkedIn Specifics.

Using Social Media to Drive Virtual Tradeshow Leads

PR Meets Marketing

I authored a guest post on &# Using Social Media to Drive Virtual Tradeshow Leads“ for It’s All Virtual, an influential blog exploring virtual events and environments. In In my post, I highlight key strategies on

Geolocation Services for B2B

PR Meets Marketing

The potential benefits of such services are: Customer retention: Provides an alternative channel for customers to resolve issues, leading to happier customers. With the introduction of Facebook Places , geolocation-based services are about to hit the mainstream. MarketingSherpa recently wrote about an iPhone app developed by Morrison & Foerster LLP (subscription required shortly).

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

Did Mashable Break Twitter Button Embargo?

PR Meets Marketing

This leads me to ask, did Mashable break an embargo or  did someone inadvertantly send the image without obtaining one first? I just noticed a couple of tweets mentioning that Twitter will be announcing a Twitter button, most likely tomorrow. What I found interesting is not the news, but the image that accompanied the articles. What do you think?

Sourcing Leads from Twitter: Good, bad and ugly

PR Meets Marketing

Forgive me Cece, I meant to send this to you referring to your posting on Twitter but failed to.  We monitor mentions of the newswire services and your posting was sent to me as a lead. While I do see Twitter becoming a real-time source for sales leads, especially when directly related to your product and services, I think there are some best practices to follow: Reference Source: As the sales person acknowledged, he/she forgot to highlight that this was based on my Twitter posting. Tags: Social media Twitter marketing prospects sales lead mining sales leads

New Breed of Analysts

PR Meets Marketing

This leads into the final area of change for analyst firms. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered.

Sales Lead Generation Cycle: PR's Role

PR Meets Marketing

Since working in-house, I'm getting a glimpse of how PR directly impacts my organization's sales lead generation initiative and overall sales cycle. Lead: This is when you are able to get the contact information from your target audience. Qualified Lead: Even if that person proactively came to your website and requested more information, you want to confirm that the person is truly interested in considering your company. You "qualify" the lead based on what the lead wants to do and if your company can provide what she is looking for.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

Three Tips for Your YouTube Video

PR Meets Marketing

By the time the video is “production quality,” you may have missed an opportunity to lead with quality content.  . Click on the image to play the video. Over the past few weeks, I’ve been experimenting more with video. It’s visual and can communicate a lot in a short span of time. want to share three tips that I’ve learned over the past few weeks for your [link] videos.  .

Online Reputation Management: Radian6

PR Meets Marketing

like how Radian6 has incorporated a CRM flow to manage possible sales leads. Depending on the context, the lead generation manager can review and assign certain items to sales people. That is how Radian6 first identified me as a possible lead after my post about Trackur.  . It provides accountability and a steady source of prospective leads from multiple sources.

SMB 2

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see.  . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. Rather, Google’s search results is now the new home page for your company.  . Conclusions. del.icio.us

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This can include a lead generation manager, training person, event planner, corporate planner and more. This is the second post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. Search Feeds.

Content Strategy for Marketing

leads, from your small content effort? your reputation, earned media, sales or sales leads, and. Strategy That Leads to More Work. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. Content to.

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

Drive move leads.   I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. The responses were varied and unexpected in many ways. Based on those responses, I believe the following will be the top three marketing challenges in the coming year:  . Budget Woes. Budget is definitely one concern for marketers. Customers Rule. Conclusions.

PRMM Interview – Maria Korolov of Hypergrid Business

PR Meets Marketing

In this week’s interview, I touched base with Maria Korolov of Hypergrid Business, a leading online blog on virtual worlds and environments. In three short years, she’s grown her business

Please Update Your RSS Feed

PR Meets Marketing

Using Social Media to Drive Virtual Tradeshow Leads. It’s been a couple of weeks since I’ve moved my blog and wrote about changes in the air. To To continue receiving updated posts, please update your RSS feed to: [link]. Posts that you’ve missed? PR is So Easy that a Caveman Can Do It. PRMM Interview with Miguel Arias of Imaste on Virtual Events and Future Developments. Does Size Matter with Virtual Events? WITI Summit: Summary of Social Media, Cloud and Mobility Sessions. WITI Summit: Summary of Keynotes. Read the new posts now !

Educational Brochure about Lead

PR Meets Marketing

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

Are You Ready for Virtual Trade Shows?

PR Meets Marketing

And hopefully, at the end of the show, you have quality sales leads, connected with possible business partners, or even run into key media in your industry. Disclosure: My company, ON24 , just introduced a new solution today - ON24 Virtual Show.   I decided to take this occasion to write a larger post about the virtual events/tradeshows market. Click the image to play video:  . del.icio.us

Event Marketing: Five Ways that PR Enhances Events

PR Meets Marketing

Technorati Tags: Allison Saget , event marketing , pr , tradeshow , conference , sales leads , speaking opportunities The early part of my career was focused on securing speaking opportunities for my clients. What I've learned is that speaking opps must be framed in the larger context of how can speaking and PR enhance a client's presence at the conference or tradeshow.

The Role of SEO in PR

PR Meets Marketing

PR now has the opportunity to demonstrate real value through increased SEO and web traffice, which in turn, increases potential sales leads. I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O. Search engine optimization, what's that?  . Little did I know how important this was. If so, how many?  .

SiriusDecisions Reseach: Implications for B2B Marketers

PR Meets Marketing

Focus is moving from lead generation to lead maturation. Refine your definition of a “sales-ready” lead by communicating with your sales team. Create an aggressive lead nurturing program to move prospects through the funnel to deliver “sales-ready” leads to your salesforce. technorati tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions. tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions. icerocket tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions.  .

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Is Twitter Just a Popularity Contest?

PR Meets Marketing

This leads me to ask, is all this talk about conversations on Twitter isolated to only "popular" tweeters? I've been thinking about this recently. notice that certain folks seem to have very active, two-way conversations or multi-person chats on Twitter. Sometimes, I engage in a conversation with someone about an upcoming event or meeting up.  . then tried a very unscientific experiment.