This leads me to ask, did Mashable break an embargo or  did someone inadvertantly send the image without obtaining one first? I just noticed a couple of tweets mentioning that Twitter will be announcing a Twitter button, most likely tomorrow. What I found interesting is not the news, but the image that accompanied the articles. The images clearly state (the above is one of several in the article): Twitter Confidential – subject to NDA. If the former, how does this impact how PR professionals approach blogs as part of a communications plan? What do you think? MORE >>

We monitor mentions of the newswire services and your posting was sent to me as a lead. While I do see Twitter becoming a real-time source for sales leads, especially when directly related to your product and services, I think there are some best practices to follow: Reference Source: As the sales person acknowledged, he/she forgot to highlight that this was based on my Twitter posting. It seems like any post with certain keywords are being forwarded as prospective leads which leads me to. Here’s some basic information. The response?: What do you think? MORE >>

It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite , a leading strategic meetings management company. Courtesy of Active Network via Flickr. In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division.  It’s And as you know, my blogging has suffered as a result. will also continue to have a vested interest in seeing where event technology - virtual, digital and every iteration in between. MORE >>

Since working in-house, I'm getting a glimpse of how PR directly impacts my organization's sales lead generation initiative and overall sales cycle. Lead: This is when you are able to get the contact information from your target audience. Qualified Lead: Even if that person proactively came to your website and requested more information, you want to confirm that the person is truly interested in considering your company. You "qualify" the lead based on what the lead wants to do and if your company can provide what she is looking for. MORE >>

In this installment of PRMM Interview, I spoke with Dennis Shiao, author of the It’s All Virtual blog and “Generate Sales Leads With Virtual Events.&# This video highlights the motivation MORE >>