PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. We asked a number of leading B2B bloggers what they saw happening. Video Transcript.

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Where does video fit in your marketing mix?

PR Meets Marketing

Objectives related to sales leads and revenue were 4th and 6th respectively. Over the past few years we’ve seen the value of content marketing. Incorporating videos as part of your strategy is also considered a must have. So why don’t more people invest in this medium? Here are my three take aways from the survey: The most effective video may not be the easiest to produce.

Top 5 Marketing Skills

PR Meets Marketing

Plus, digital marketing is one area where you can literally track a prospect from first touch, downloading content, visiting your website to completing a lead form. In addition to driving top of the funnel sales lead, this content can also increase lead velocity, enabling sales to provide relevant content throughout the buying cycle. 3. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. Content Marketing: Today every company is a media company.

Presentation 101: The Brilliance of Speaking Simply

PR Meets Marketing

We tend to fall into one “speed” when we speak, which can lead to a “monotone” presentation. The last two weeks has been a master class on how to present brilliantly or poorly as that may be. While I am admittedly a Democrat and mainly watched the Democrat National Conference, my points are not based on party affiliation. Simplicity. Eliminate jargon. Be direct.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Scott is also an excellent photographer, based in Seattle (I’ll forgive him for being a Seattle Seahawks fan). Connect with Scott on Twitter – @ScottLum.

Using Social Media to Drive Virtual Tradeshow Leads

PR Meets Marketing

I authored a guest post on &# Using Social Media to Drive Virtual Tradeshow Leads“ for It’s All Virtual, an influential blog exploring virtual events and environments. In In my post, I highlight key strategies on

Geolocation Services for B2B

PR Meets Marketing

The potential benefits of such services are: Customer retention: Provides an alternative channel for customers to resolve issues, leading to happier customers. With the introduction of Facebook Places , geolocation-based services are about to hit the mainstream. MarketingSherpa recently wrote about an iPhone app developed by Morrison & Foerster LLP (subscription required shortly).

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Did Mashable Break Twitter Button Embargo?

PR Meets Marketing

This leads me to ask, did Mashable break an embargo or  did someone inadvertantly send the image without obtaining one first? I just noticed a couple of tweets mentioning that Twitter will be announcing a Twitter button, most likely tomorrow. What I found interesting is not the news, but the image that accompanied the articles. What do you think?

PR 2

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Make sure you have an established relationship before sending an email or invite to someone, which leads to. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. At least I thought I did. Three Things to Consider Before Hitting Send on Facebook. Conclusions.

PR 2

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

Like all marketing strategies, this requires different components to come together under this umbrella, such as public relations, lead generation, customer relations, analyst relations and more. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. – Ryan Schoenefeld via LinkedIn. Video, blog posts, etc.).

PR 2

Sourcing Leads from Twitter: Good, bad and ugly

PR Meets Marketing

Forgive me Cece, I meant to send this to you referring to your posting on Twitter but failed to.  We monitor mentions of the newswire services and your posting was sent to me as a lead. While I do see Twitter becoming a real-time source for sales leads, especially when directly related to your product and services, I think there are some best practices to follow: Reference Source: As the sales person acknowledged, he/she forgot to highlight that this was based on my Twitter posting. Tags: Social media Twitter marketing prospects sales lead mining sales leads

New Breed of Analysts

PR Meets Marketing

This leads into the final area of change for analyst firms. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered.

Marketing and Public Relations – Nothing but lies?

PR Meets Marketing

At what point does “spinning” lead to outright lying? Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. This will be one of many posts regarding various topics that I’ve mulled over from time to time through the year. Thank you in advance for your support and comments as I explore these topics.  .

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Sales Lead Generation Cycle: PR's Role

PR Meets Marketing

Since working in-house, I'm getting a glimpse of how PR directly impacts my organization's sales lead generation initiative and overall sales cycle. Lead: This is when you are able to get the contact information from your target audience. Qualified Lead: Even if that person proactively came to your website and requested more information, you want to confirm that the person is truly interested in considering your company. You "qualify" the lead based on what the lead wants to do and if your company can provide what she is looking for.

Three Tips for Your YouTube Video

PR Meets Marketing

By the time the video is “production quality,” you may have missed an opportunity to lead with quality content.  . Click on the image to play the video. Over the past few weeks, I’ve been experimenting more with video. It’s visual and can communicate a lot in a short span of time. want to share three tips that I’ve learned over the past few weeks for your [link] videos.  .

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Online Reputation Management: Radian6

PR Meets Marketing

like how Radian6 has incorporated a CRM flow to manage possible sales leads. Depending on the context, the lead generation manager can review and assign certain items to sales people. That is how Radian6 first identified me as a possible lead after my post about Trackur.  . It provides accountability and a steady source of prospective leads from multiple sources.

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Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see.  . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. Rather, Google’s search results is now the new home page for your company.  . Conclusions. del.icio.us

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

This can include a lead generation manager, training person, event planner, corporate planner and more. Your participation can also have competitive advantages as well when potential sales leads are researching and evaluating vendors.  .  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Social Networking Sites. LinkedIn Specifics.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This can include a lead generation manager, training person, event planner, corporate planner and more. This is the second post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. Search Feeds.

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What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

Drive move leads.   I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. The responses were varied and unexpected in many ways. Based on those responses, I believe the following will be the top three marketing challenges in the coming year:  . Budget Woes. Budget is definitely one concern for marketers. Customers Rule. Conclusions.

PRMM Interview – Maria Korolov of Hypergrid Business

PR Meets Marketing

In this week’s interview, I touched base with Maria Korolov of Hypergrid Business, a leading online blog on virtual worlds and environments. In three short years, she’s grown her business

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Please Update Your RSS Feed

PR Meets Marketing

Using Social Media to Drive Virtual Tradeshow Leads. It’s been a couple of weeks since I’ve moved my blog and wrote about changes in the air. To To continue receiving updated posts, please update your RSS feed to: [link]. Posts that you’ve missed? PR is So Easy that a Caveman Can Do It. PRMM Interview with Miguel Arias of Imaste on Virtual Events and Future Developments. Does Size Matter with Virtual Events? WITI Summit: Summary of Social Media, Cloud and Mobility Sessions. WITI Summit: Summary of Keynotes. Read the new posts now !

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Educational Brochure about Lead

PR Meets Marketing

Are You Ready for Virtual Trade Shows?

PR Meets Marketing

And hopefully, at the end of the show, you have quality sales leads, connected with possible business partners, or even run into key media in your industry. Disclosure: My company, ON24 , just introduced a new solution today - ON24 Virtual Show.   I decided to take this occasion to write a larger post about the virtual events/tradeshows market. Click the image to play video:  . del.icio.us

Event Marketing: Five Ways that PR Enhances Events

PR Meets Marketing

Technorati Tags: Allison Saget , event marketing , pr , tradeshow , conference , sales leads , speaking opportunities The early part of my career was focused on securing speaking opportunities for my clients. What I've learned is that speaking opps must be framed in the larger context of how can speaking and PR enhance a client's presence at the conference or tradeshow.

The Role of SEO in PR

PR Meets Marketing

PR now has the opportunity to demonstrate real value through increased SEO and web traffice, which in turn, increases potential sales leads. I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O. Search engine optimization, what's that?  . Little did I know how important this was. If so, how many?  .

SiriusDecisions Reseach: Implications for B2B Marketers

PR Meets Marketing

Focus is moving from lead generation to lead maturation. Refine your definition of a “sales-ready” lead by communicating with your sales team. Create an aggressive lead nurturing program to move prospects through the funnel to deliver “sales-ready” leads to your salesforce. technorati tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions. tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions. icerocket tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions.  .

Is Twitter Just a Popularity Contest?

PR Meets Marketing

This leads me to ask, is all this talk about conversations on Twitter isolated to only "popular" tweeters? I've been thinking about this recently. notice that certain folks seem to have very active, two-way conversations or multi-person chats on Twitter. Sometimes, I engage in a conversation with someone about an upcoming event or meeting up.  . then tried a very unscientific experiment.

PRMeetsMarketing Weekly Articles: December 20, 2007

PR Meets Marketing

SEOd Blog Drives Sales Results - BtoB Magazine highlights how a company leveraged SEO to increase blog traffic which in turn drove sales leads. OOPS - forgot to publish this last week =). This will be my last summary until the New Year. Come back next week for my post reflecting on my first 6 months of blogging and popular posts.  highly recommend points 1 and 3 for any PR practitioner.  .

Top Ten Questions for Sweepstakes. Marketing Pilgrim

PR Meets Marketing

So I just started reading Marketing Pilgrim and by telling them why I like them, I have a chance to win $500. This got me thinking about the value of sweepstakes or promotions. Frankly, Frankly, I never used to be a sweepstakes person, but when I won a trip to London last year, I can't get enough. Besides doing the promotion to get eyeballs, which media outlets or blogs will write about this?

PR Meets Marketing » Top Ten 2008 Posts – From Beijing to Public Relations

PR Meets Marketing

Off topic – Alameda House for Short Term Rental

PR Meets Marketing

Educational Brochure about Lead.  Going off topic today. My husband and I are renting our 2 bedrooom, 1 bath house in Alameda for $1200 a month. This is a short term rental or month-to-month. Quiet neighborhood that is close to San Francisco, freeway and  public transportation. If you’re interested, leave me a comment below or call 415-287-3209 for more information. Available June 1, 2009. Private patio and side yard (see photos below). There is a washer and dryer. Utilities (gas, water, electricity and garbage) are separate. - 20 minutes to San Francisco via bus.

Video Response to “Open Letter to PR Agencies”

PR Meets Marketing

Which leads me to. Click on the image to play the video. I had an interesting conversation with Steve Gershik who writes Innovative Marketer the other day. We We discussed his recent post, “ An open letter to PR agencies… &# which highlighted some of his frustrations over a recent PR agency search. For For me, I come from the PR agency background. truly support PR and want to see PR agencies succeed. But unfortunately, since going in-house, I have to agree with Steve’s points.  . Be Honest. In the end, I want a successful partnership (stress partnership here).

PR Meets Marketing Weekly Articles: April 17, 2008

PR Meets Marketing

Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch.   You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . The Value of Lead Scoring - Laura Ramos wrote a post about the value of lead scoring for determining campaign effectiveness. It's surprising to me that lead scoring is not a normal part of marketing. Maybe I'm spoiled that my company has incorporated lead scoring into our products.    .  . Enjoy.  . Lost opportunity anyone?  . del.icio.us

The Value of Tradeshows

PR Meets Marketing

It's costly, requires staff and must provide concrete results in the form of sales gold - the almighty sales lead.   T hese folks have done a great job as discussing the value of tradeshows: cadence blog - The Emergence of Virtual Tradeshows. Sales Lead Insights - Better Ways to Qualify Leads at a Trade Show. B2B Lead Blog - Virtual Trade Shows - Are they the Better Alternative? B2B Lead Blog - Trade Shows - Branding or Demand Gen or Waste of Time and Money? I noticed a recent spat of posts about tradeshows. Marketing WTF? del.icio.us