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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

Every year we hear about how content being produced by marketers is fluff, that leads aren’t “qualified” and that IT buyers (especially developers) cringe at the sound of “marketing” While this is harse and there are some stellar marketers out there… it’s a reality we must face…and address. Technology Marketers Need to Know How To Sell.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

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Finally, we share great insights from leaders on what it takes to lead in today’s business climate and new ways to innovate using agile methods and teams. Suite 5) What Does it Take to Lead In Today’s Business Climate? We suggest that IoT will be adopted by enterprises but warn that security needs to be at the core of all IoT products and services. Where’s it Happening Now?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

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In “ 5 Predictions for Influencer Marketing in 2016 “ , Onalytica (an  influencer tool we are piloting) state that “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. Government thinks they need to lead when it comes to innovation and helping companies start and grow.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

In 5 Predictions for Influencer Marketing in 2016 , Onalytica (an  influencer tool we are piloting) state that “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. Government thinks they need to lead when it comes to innovation and helping companies start and grow.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Social CRM for Small Business

MI6 Marketing Agency

Enhanced versions will allow for lead capture, nurturing, sales forecasting and pipeline management. Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social ProspectingAn Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. Enjoy the Interview!

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

MI6 Marketing Agency

The top 2 priorities for B2B marketers are generating more leads/contacts and converting them. This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Or they could be!

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

It’s time that B2B marketers look beyond lists and leads and start building their own strong professional networks and communities. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. See #5 below).

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Some want to lead, some want to help, some want to share and some want to watch. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile. CASE: A community for alpha moms. What you can do.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

This chart from Hubspot’s 2011 State of Inbound Marketing Report shows that marketers value “inbound leads” more then “outbound” leads. Breaking down “lead sources” based on a specific tactic like social media doesn’t tell the full story. Because, there is hardly ever ONE source of a lead. It’s important that a “lead” is accurately defined.

B2B Company Websites

MI6 Marketing Agency

Just for fun, here’s an image search for ‘business person’ increase of click to chat in B2B, very effective as it leads to qualified exchanges and helps to manage support. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Learn more here ).

Mi6 Quick Tip #7

MI6 Marketing Agency

Marketing, Lead Generation and Selling to CIOs. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. Read more here.

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CSO Insights Lead Generation Report Summary

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The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. Lead Generation Investment. Lead Gen Investment Plans 2010 (Source: CSO Insights). Related Posts: Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs. Author: Chris Herbert. About the survey.

B2B Marketing Framework

MI6 Marketing Agency

In B2B it always boils down to # of leads, # of deals and ultimately ROI. Too much effort has been put on “lead generation&# and interruption based marketing and sales prospecting. Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Mi6 Tip #4

MI6 Marketing Agency

Lead Optimization: Some Key Issues Marketers Need to Address. Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The key is to decide what data is important to track and analyse. This post is one such example. Here’s What To Do. What To Measure. What to do.

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Are You Giving More than Your Receiving?

MI6 Marketing Agency

Second, some marketers and sales professionals I’ve spoken with agree that communicating via email and social is important for awareness, lead development and retention. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Our Favourite Posts for Week of Feb 6, 2012. Can this be applied to business today?

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Strategies that embrace agility and measured flexibility, leaders who lead through engagement and motivation, and more organic, simplified corporate cultures that support divergent thinking are a start.  . Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.

How to Align Marketing & Sales

MI6 Marketing Agency

Marketing, Lead Generation and Selling to CIOs. Blog Featured Industry News: B2B Marketing The B2B Specialists Podcast Business Development Buying Process Lead Generation Marketing Strategy TrendsAn Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. Christine has conducted extensive research on this topic and has experience in making marketing and sales alignment happen. Get yourself a cup of coffee, tea or something stronger and enjoy the interview. Related Posts.

Mi6 Marketing Wrap Up #18

MI6 Marketing Agency

In this post Mark Organ, the CEO of Influitive, provides a real world case study that outlines the strategy and tactics he took in order to generate awareness for one of his strategic presentations entitled “How to Build a Billion $ Category” He provides a framework in which to engineer reach, awareness and leads for your content and the steps he took, along with his employees, advocates and influencers to make it happen. The Science and Psychology of Twitter: Why We Follow and Share. Date: July 3, 2014 | Source: Buffer | Author: Kevan Lee. The answer? The lesson?

Do You Have a Reference Program?

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Reps using their own accounts may lead to reference hoarding. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. Does this Sound Familiar?

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

Slides 17-21: Key Interaction Intersection gaps marketing, lead generators and sales should be aware of. Lead Generation Optimization, Key Trends Analysis (CSO Insights, 2010) [paid research]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. What this Brief Covered.

March Mi6 Chart Toppers

MI6 Marketing Agency

sound web strategy includes SEO, content production (blog posts, video, audio, visuals), direct responses, lead management and tracking, social sharing, monitoring and engagement. The role content and telemarketing plays in lead development needs to evolve. March 2011. Every weekday we share charts from various research reports, articles and posts that are relevant and useful (we hope!) to marketing professionals. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Let’s Get Started! These charts were viewed 29,137 times. Tweet.

The Prickly Side of Marketing Automation

MI6 Marketing Agency

Blog Featured Mi6 Quick Tips "Lessons Learned" Business Development Buying Process Email Marketing Engagement Lead Generation Marketing Automation Online Marketing Social ProspectingAre you using marketing automation to “nurture” prospects and customers? Or are you using marketing automation to alienate and tick them off? Are you using marketing automation as the lazy way to market and business develop? Give this some deep thought before you dismiss. Let me share an “unsuccess story”. Five Emails I Didn’t Need or Want. How so? Thanks Enjoy”. Ahhhh… ok.I think! Some Thoughts.

Top Posts This Week

MI6 Marketing Agency

Source: B2B Lead Roundtable Blog) | Read the annotated post here. 4. Best Marketing Posts Blog Featured Blogging Branding Facebook Lead Generation Online Marketing Small Business Smartphones Social Media Social Media Marketing TwitterHelping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week.

Groundswell Blook Report, Chapter 1: Why The Groundswell and Why Now?

MI6 Marketing Agency

Big business is blogging and us older folks are leading the charge along with the younger folks like Kevin Rose. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. The authors ask and answer the questions why the groundswell and why now? FriendFeed Room: Chapter One references links and case studies from the book. Join the room and start a conversation. Get involved! 7:58 Final words of wisdom.

What’s the Deal with Venture Capital Funding?

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Companies can use social sharing, social networks and crowdsourcing to generate awareness and leads. An Angel, VC and Accelerator Provide Insights. An interesting interview with an angel investor, venture capitalist and managing director of an Accelerator regarding startups, investment options and where things are headed. They are great people to listen and learn from. Panelists.

Our Fav Posts, Week of November 21

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Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I. Source: B2B Lead Blog via @b2bleadblog ) | Read it here. 3. Our Favourite Posts for Week of Nov 21, 2011. 1. How To Be The Best Entrepreneur In The World. Source: Techcrunch via @jaltucher ) | Read it here. 2. Social Moxie in a Digital Marketing World. Source: scottmersy.com via @smersy | Read it here. Best Marketing Posts Blog Featured

Our Fav Posts, Week of November 14

MI6 Marketing Agency

Is Following More Important Than Leading? Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. for Week of Nov 14, 2011. 1.

Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

The solution: marketing needs to lead and sell the sales organization on what they can and will do to help brand the company, generate awareness and help sales reps be successful. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of August 1st. Week of August 8th. Sources.

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Groundswell Blook Report, Chapter Two: Jujitsu and the Technologies of the Groundswell

MI6 Marketing Agency

Leaders lead by example. One way to do this is find a few 20 something employees and have them teach, mentor and potentially lead management in this area. 3) Start slow and focus first on listening and learning. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 2. Jujitsu and the technologies of the groundswell. Concentrating on the trend, not the technologies. Feature Presentation: Marta Z.

Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

Every year we hear about how content being produced by marketers is fluff, that leads aren’t “qualified” and that IT buyers (especially developers) cringe at the sound of “marketing” While this is harsh and there are some stellar marketers out there… it’s a reality we must face…and address. Technology Marketers Need to Know How To Sell.

Mi6 Agency’s Top Charts for June 2016

MI6 Marketing Agency

Lead Quality Rated as Top Challenge for B2B SMB’s. Two independent survey reports, by Salesfusion and Demand Gen Report, highlight the challenge SMB’s are facing in gathering qualified leads with limited budget resources. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in!

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Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

All roads seem to lead to Silicon Valley when it comes to startups, disruptive innovation and the next big thing. Watch the video too to learn more about MIT directly from the man who leads the institution. Global CEOs Taking the Lead on Big Data and Analytics. Two charts will be featured each week with some insights and thoughts from the author. Week of May 2nd. Source ].

B2B 2

Mi6 Roundup: Are there cracks showing on Linkedin, Email Marketing, COBOL and the role of the CIO and CMO

MI6 Marketing Agency

They talk about how CIOs are leading the digital transformation of their companies and that the path to the CEO office is through the CIO. Some of whom will grow, evolve and become key project leads, managers, directors and eventually the CIOs successor. Finally, we look a bit deeper into the role of the CIO and CMO. Sales and Marketing 1) Are the Cracks Showing on LinkedIn?

Mi6 Marketing Wrap Up #19

MI6 Marketing Agency

This update include: 1) Building Your User Engagement Pyramid  | 2) Your Personal Brand is the New Sales Call  | 3) B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views  | 4) Intelligently Evaluating Lead Costs – Looking Beyond the CPL  | 5)  Everything You Need To Know About LinkedIn Endorsements. 1.  Intelligently Evaluating Lead Costs – Looking Beyond the CPL.

Interview with Brad Feld

MI6 Marketing Agency

great detailed example online is the story of us leading an $18 million financing in Moz or more recently leading a $6.5 The 7 Questions Interview Series: Angels and Venture Capitalists. There is a twist however to these questions. provide the interviewee with a hypothesis for each question to help frame and set context for their answer. Series Objective. It varies dramatically.

Interview with Sanjay Singhal

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Sanjay’s latest startup is Audiobooks.com , a company he founded in 2012 to take on a little company called Amazon for the lead in digital audiobook retail. The 7 Questions Interview Series: Angels and Venture Capitalists. There is a twist however to these questions. provide the interviewee with a hypothesis for each question to help frame and set context for their answer. Series Objective.

Interview with Boris Mann

MI6 Marketing Agency

What kinds of companies and what kinds of support will lead to great tech companies anchoring in Canada? The 7 Questions Interview Series: Angels and Venture Capitalists. The 7 Question Interview Series is an investigative content series where I seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”.