| | | Marketing Finger | |  Lead | 7 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. What is lead scoring? marketing automation system. | MARKETING FINGER APRIL 11, 2012 How to Demonstrate the ROI of Social Media Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media. Does your organization / your client have lead gen. Do you currently measure the leads generated from social media? As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. targets for social media? How do you calculate the ROI of social media marketing? | | | | | |
| MARKETING FINGER DECEMBER 16, 2010 Aligning B2B Sales and Marketing Efforts in Social Media Is it the hand-off of a qualified lead? Marketing and public relations departments tend to be the ones driving social media within companies. But what about Sales? How can they best contribute to carrying the brand message and communicating with prospective customers? Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. What are the do’s and don’t's of posting for members of the sales team? How much time should sales people spend on social? | MARKETING FINGER MAY 5, 2011 How do Marketers “Sharpen the Saw”? Have you encouraged professional development for people you lead? Stephen Covey’s book, The Seven Habits of Highly Effective People, has provided inspiration to countless numbers of people since it was released over two decades ago. The seventh and final habit in the book focuses on continuous improvement, what Covey calls “sharpening the saw”. What are the best ways for marketers to build and sustain their own expertise? Which books, which blogs, and which conferences, and which individuals drive us towards excellence? What is the best marketing-related book you’ve read recently? | | MARKETING FINGER FEBRUARY 2, 2012  How to Turn Followers and Fans into Leads (and when not to) But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. So how do you best turn fans into leads? How do we separate followers from potential leads? Pacific to discuss How to Turn Followers and Fans into Leads (and when not to). What is the definition of a sales-ready lead? | | | | | | | |
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MARKETING FINGER | MONDAY, MAY 3, 2010  Measuring the Value of Digital Marketing
Measure the number of sales-ready leads and wins. PDF downloads, newsletter subscriptions, sales leads, e-commerce transactions. Clicks, conversion, leads. Qualified leads, Reach, Buzz, Sentiment. How do B2B marketers tackle the question of marketing campaign value? Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. In our latest episode of #B2Bchat, we dug into questions surrounding metrics. Email. MORE >>
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