In an appropriate side story, Jennifer’s efforts were acknowledged in many media outlets and the travel site Kayak astutely made Jennifer an offer to lead their social media strategy. Time 29:43. couple of observations about how last century’s business structure needs to change to benefit from the changes in the market brought about by the social web. 1) Coopetition to Community. Social media exposes all kinds of talent online, plus a public discussion of the issues. Now competitors readily learn, copy, share, and engage each other. 2) Customer Participation. Ford Fiesta. Enjoy. MORE >>

This is a follow up to the last podcast Five Ways Social Media Will Generate More Leads I read David Murray’s piece from Ragan Communications Protecting Your Sources Leads to Incomplete, Empty Stories. In this piece Murray makes the point that sometimes as a journalist he was concerned his sources would not like the piece when published. In a section Murray writes “People, I have found somewhat to my surprise, want less to be praised and more to simply be seen—for who they think they are—and heard, for what they have to say.&# More on the embedded corporate journalist. MORE >>

Others contend deep background can lead to a pretty leaky organization which has it’s own set of problems. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title. Imagine my fear after 10 years as a political PR adviser what this would do to adding value in several types of situations such as damage control, personality profiles, and adding texture to the details of making a tough decision. MORE >>

You may not like the title “Reaction Page”, reacting seems like you are not leading, I understand, then change the title to something like “Our Take”. Time 26:11. have featured this book 5 Steps to Expert on the Marketing Edge podcast because I believe developing experts within a company is essential to producing quality PR, media, and marketing information that can have a multiplier effect in social media. In this concluding podcast in the series Dr. Paul Schempp talks about the practicing proficiency and excelling to excellence, as the fourth and fifth steps to being an expert. MORE >>

Joey Harper , Customer Service Online Outreach Lead, @EMBARQ_Joey. Time 8:38. Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. They used a creative YouTube approach combined with other integrated marketing for the high-speed conversion , and embarked on a company-wide adoption of social media to contribute to its strategic goals. This was not a pilot project, nor isolated to a single department. MORE >>