We recently had a discussion with Mac McConnell of Bluebird Strategies about how to do lead nurturing the right way.  Lead Nurturing Webinars best practices Lead Management lead nurturingMac knows a thing or two about his given his previous senior sales experience at Sun Microsystems. You can watch the replay of the webinar by clicking here. Mac walked us through some great tips and examples [.]. MORE >>

This can all be summarized into a lead score that is a quantitative measure of how engaged (or not) a prospect is and, by extension, how ready they are for sales engagement.  Lead scoring doesn’t have to be complex as a few simple scoring rules will allow the best opportunities to rise the top. Here is a quick “how to” on setting up lead scoring in LoopFuse.  CRM Integration Lead Scoring Marketing Automation Salesforce.com leads by score salesforce.com reportingWe’re happy to help! We would love you to try out LoopFuse here. MORE >>

One question that seems to come up time to time is: “How do LoopFuse web forms differ from Salesforce.com’s Web-to-Lead feature?” Web-to-Lead and LoopFuse forms do share a lot of common functions, so I think that is where the initial confusion lies. LoopFuse forms can do everything Web-to-Lead does, such as capture data, return to a Thank You page, trigger an auto-response email, and assign registrants to a specific Salesforce.com campaign. There is quite a bit more, however, that LoopFuse forms can do for your Lead capture. Use Lead flows on submission. MORE >>

Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. Recently we’ve had people ask for assistance on lead flow structures more complex than the “send email campaign, wait 3 days, send follow up campaign” variety. ll try to give you some tips that will help you when thinking about the logic and flow of your more powerful lead flow programs. Know where you want prospects to end up. Conditional Nodes. MORE >>

One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign. We previously covered a Simple Lead Nurturing Example for Every Business and this post shows you how to implement it in LoopFuse. Create a lead flow and name it. simple, straightforward Drip Campaign lead flow. Lead Nurturing Marketing Automation drip campaign email lead nurturing lead nurturing exampleThe basic flow will look like this: Step 1. Step 2. Step 3. Step 4. Step 5. MORE >>