B2B marketing B2B Sales Lead Generation Lead Nurturing Lead Qualification Lead Value Marketing Automation Marketing ROI Sales – Marketing Alignment Demand Generation lead qualification revenue performance management rpm sales and marketing alignment sales forecastsCorporate management loves buzzwords and marketers love to implement them. Technology usage in marketing continues to increase (see Gartner’s survey results in 2013 Marketing Budgets High-Tech. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE >>

B2B marketing B2B Marketing Online B2B Sales B2B Social media B2B Social Media Marketing Content Marketing Email Marketing Future trends Lead Conversion Lead Generation Lead Lifecycle Management Lead Nurturing Lead Qualification Lead Value lead velocity Lead Volume Marketing Automation Marketing ROI Sales Analytics SEO b2b blogs direct mail infographics paid search print advertising public relations social media trade shows WebinarAmerica’s most decorated gymnast, Shannon Miller once said, “At the Olympics, you (are) there to do a job. MORE >>

B2B marketing Content Creation Strategies Content Marketing Lead Generation Web Content B2B Content B2B content strategies content curation Content marketing Content Strategies website contentThe proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. Today, the situation is exactly the opposite. So what exactly is content curation? MORE >>

Inside Sales Lead Nurturing Lead Qualification Sales – Marketing Alignment Demand Generation drip marketing marketing purchase cycle Sales sales-qualified leads sqlsSales people love selling stuff to other people. For them it’s about the conversation, a handshake, reading body language and the thrill of the close after overcoming major challenges. They are. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE >>

B2B marketing B2B Marketing Online B2B Sales Content Marketing CRM Lead Lifecycle Management Lead Nurturing Marketing ROI big data data marketing SEO social mediaYes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names and all-encompassing abstractions, it became a focus for cult-like adoration and a salvation for data oppression. Is every data-intensive challenge a Big Data problem? May be not. Let’s move beyond the hype to understand what this means for marketing. Relatively new technologies (e.g., MORE >>