We’ll be happy to share industry-leading insights as we analyze the survey results and generate exclusive insights! The term “customer engagement” is seemingly ubiquitous today’s marketing world. Media publications are talking about it, bloggers are writing about it, and indeed, entire agencies have set up shop claiming to specialize in it. But for many industry professionals, the exact definition of the term remains fuzzy. So what is it exactly: a new buzzword, a periodic trend, or an industry breakthrough? The correct answer would be both all or none of the above. Come again? MORE >>

Marketing Automation tools such as Neolane , Marketo , Unica , and Eloqua (just to name a few), allow you to create complex nurturing streams that will push your leads through the sales process, and keep track of their progress. Well, another year is in the books. How did 2012 turn out for you? Whether it was a wonderful year, or a trying one, it’s important to reflect back on it and make note of the lessons learned in order to improve for the future. And since the world didn’t end (thank goodness!), there is a future to look forward to. Well, that is no longer the case. MORE >>

Leads to Close Ratio. “Bacon makes everything better,” is a sign I have in my kitchen.  I thought of it recently w hile working with two clients that are implementing new technologies into their organizations.  The technology in and of itself will neither improve customer centricity nor ultimately business performance.  The new technology is the enabler to measure and improve client engagement.     Measurement is the Bacon. If you are asking yourself: Where is the greatest return for each marginal marketing dollar spent? Has share of wallet increased or decreased and at what rate? Focus. MORE >>

It's an ongoing conversation and the CMO's role must include nurturing and leading it. Quaero recently sponsored Forrester's Marketing Forum 2011. And if any of you were able to attend our reception or visit our booth, you'll agree that the event was a particularly sweet success; Quaero treated attendees to more than 2,000 pieces of gourmet chocolate!). As always, the Forum provided marketers with a great deal of food for thought. This year’s theme was Innovating for the Next Digital Decade. Forrester's founder George Colony illuminated "What CEOs Want From Their CMOs." Be sly." MORE >>

few companies are leading the way. It is an Olympic effort to stay on top of emerging technology and choices to engage customers. love the Procter & Gamble commercial that honors everything all moms do to help their children succeed. It showcases the amazing moms behind Olympic athletes at the London 2012 Olympic Games. As the commercial goes, “The hardest job in the world is truly the best job in the world.” If you haven't seen it, you can watch it below. The lack of Olympics-related ad shares in the viral top ten must surely add up to a miss for the world’s top brands. Sound crazy? MORE >>