Customer Experience Matrix

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

Self-service leads to success: false. Prioritizing cost over requirements will surely lead to more companies purchasing unsuitable products. Putting IT in charge of martech will almost surely lead to unhappy martech users. Do self-service systems really lead to bad results? Your company should work hard to avoid them.

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Privacy Regulations Will Lead to Advertising Innovation

Customer Experience Matrix

The recent merger of content-based advertising leaders Taboola and Outbrain was driven in part by the desire for greater scale in content ads (those click-bait teasers that lead you off-site at the bottom of many Web pages). In any case, the hunt is on for mass advertising audiences to replace audiences based on third party personal data.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

The past week brought three more announcements about predictive vendors expanding beyond lead scoring. In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers.

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Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing

Customer Experience Matrix

Lead Genius is a good example. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Like many data gatherers, Lead Genius uses a combination of Web and other sources to build company and contact lists. Lead Genius does this too. Plan interactions.

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Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some vendors only rank leads while others build multiple models for different purposes. • Infer runs multiple models against leads provided by the client.

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Infer Keeps It Simple: B2B Lead Scores and Nothing Else

Customer Experience Matrix

One of these categories is systems for B2B lead scoring. The most typical application is deciding which leads should go to sales, be further nurtured by marketing automation, or discarded entirely. Scores that accurately filter non-productive leads are more important to those companies than individual lead profiles.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

- LeadSpace does build lead scores, something its Web site doesn’t reflect. In LeadSpace’s case, the company builds “ideal buyer profiles” that measure how similar a lead is to a sample of existing customers provided by a client. Most clients have multiple profiles for different products or customer segments.