Blogging for Business - It's Role In Attracting Target Buyers
MAY 27, 2014
Businesses that blogged just 16 to 20 times per month got 3 times more leads than those who didn''t blog. Those who blogged at least 20 times per month saw nearly 4 times more leads than those who didn''t blog. more leads than those with under 20 blog posts. When target customers are ready to buy, do they consider your company? This is a key question for any business.
INFOGRAPHIC: The Importance of Email Marketing
MAY 17, 2013
From ProMarketing Leads, here''s an infographic about how email marketing has evolved with technology. Email marketing has been around for quite awhile, and will continue to be an important part of a business marketing strategy. View Original Article
Nurturing Leads with a Business Blog
MAY 16, 2013
From Hubspot, here are eleven ways to use your business blog to nurture leads. Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers. Email Blog Content to Segments of Unengaged Leads Share blog content with your leads database and email marketing software. Revive a segment of your leads who haven''t engaged with you in a while by sending them some low-commitment blog content. But blogging can also have a significant impact in the closing stage of selling.
Download a Free Copy of Sales 2.0 for Dummies
FEBRUARY 24, 2011
It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. Download Sales 2.0 for Dummies
Misconceptions of B2B Marketing
APRIL 25, 2013
Display advertising doesn''t drive leads" A study found that prospects who viewed search marketing ads for a company were 82% more likely to buy the product in question than if they received no exposure. Display can be deployed as a lead generator as well as a vehicle for influencing and educating prospects at any stage of the marketing funnel. B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. times in the final 48 hours before making a purchase. View Original Article
The Importance of Setting Up Closed-Loop Reporting
JUNE 30, 2014
Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. When a marketing software platform and CRM system are integrated, the two are able to share data from every lead, beginning with the original source of the lead and ending with the close.
Does your company's Web presence differentiate your company from the competition?
MAY 28, 2014
Market leading expertise can best be demonstrated through being articulate on the customer''s problems and offering value added solutions. The study also revealed that BtoB companies that blogged got 67% more leads than companies that didn''t An interesting question and one that has significant impact on your company''s ability to grow.
INFOGRAPHIC: Email Marketing vs. Lead Nurturing
AUGUST 29, 2012
Isn’t lead nurturing just a fancy term for email marketing? Here's an infographic on the differences between email marketing and lead nurturing, and how understanding the differences can help marketers have a greater impact. No, says MarketStar. View Original Article
How to Set SMART Marketing Goals
APRIL 29, 2014
For marketers, it might be useful to categorize your goals in either (Visits, Leads or Customers). The example below shows the key metrics from over 7000 HubSpot customers, including visits, leads and customers of your business and that of the median and top 50% of all HubSpot customers. Goals are powerful. They motivate us, keep us accountable and always push us to get better.
HubSpot Reveals New Tools to Accelerate Sales
SEPTEMBER 16, 2014
As inbound marketing gains popularity and companies become more successful at attracting prospects and generating leads, there is a growing need to get better at selling and servicing leads. With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. Recording optional.). Click to Tweet!
Evangelizing a Content Marketing Program
B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.
INFOGRAPHIC: B2B Lead Generation
NOVEMBER 12, 2012
Optimization of Lead Generation Pages. Lead Nurturing. From Unbounce and Socialmouths, here's an infographic that covers the fundamentals of online marketing, including: Content Creation. Marketing after the Conversion. Mobile Marketing. View Original Article
INFOGRAPHIC: Marketing Metrics that Matter
MAY 24, 2013
Compiling data is relatively easy, but many marketing metrics are not actionable and can lead to misinformed business decisions. From GoodData, here''s an infographic about which marketing metrics deserve attention and which are safe to let go. View Original Article
Webinar: How to Increase Content Marketing Production by 300%
JUNE 25, 2013
Content marketing can help with SEO results, brand positioning, thought leadership, lead generation.and more. Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. And it provides the the much needed fuel for effective social media marketing
Content Marketing Lessons
MAY 30, 2013
Once someone is a subscriber, they do different things than non-subscribers that lead to more revenue. The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. You can play offense or defense." Or, you can choose to ride the waves of others and pick your sweet spot.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.
How to Define Your Funnel Stages & MQLs
JUNE 19, 2014
Leads (or Information qualified leads). Marketing qualified leads. Sales qualified leads. How to Define Your Funnel Stages: Marketing Qualified Leads. Your next challenge is to build a definition of marketing qualified leads (MQLs). Your definition of a marketing qualified lead will be specific to your company, but it must encompass two elements.
Why Implementing a Good Content Strategy is Good for Business
AUGUST 13, 2012
Any content on your site that is not accurate can lead to users doubting the validity of your site as a whole and clicking off of it. Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. content strategy does several things to ensure that you are positioning your company and yourself for success. First, it establishes your commitment to providing your users with fresh content.
SLIDESHOW: 10 Remarkable Marketing Campaigns
JANUARY 29, 2013
Truly remarkable marketing campaigns can lead to decreased sales and marketing spend, an almost unfair competitive advantage, and even category domination and greater customer lifetime value. To demonstate what makes for a remarkable marketing campaign, Hubspot has compiled a list of the ten most remarkable marketing campaigns ever. Here's a slideshow to use as an inspiration. View Original Article
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Business And Close Deals Referrals deliver higher-quality leads, references. customers get more value out of it,” says David Sroka, Ceo of Point of Reference, a leading. asset in the same manner as leads or press mentions. tapping into customer goodwill has long given B2B marketers an advantage because: › Referrals deliver ready leads in a competitive market. offerings.
First Inbound Marketing.Now Inbound Selling?
SEPTEMBER 24, 2013
Unless you are a HubSpot lead or customer, in which case you are plenty familiar. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. But now there is a new concept called Inbound Selling starting to emerge. Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy. In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic.
INFOGRAPHIC: Content Marketing in a Social, Mobile World
FEBRUARY 6, 2013
Marketers use content marketing to drive awareness, generate leads, and convert sales. From Brightcove, here's an infographic on how to effectively use content marketing in an increasingly mobile and socially networked world. View Original Article
Creating Relevant Content
OCTOBER 18, 2012
Traditional advertising methods no longer help leads move forward in the sales cycle. Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. Reporting from the MarketingSherpa B2B Summit 2012, she offers these content creation tips. Know your customers’ day-to-day concerns and how they fit your marketing sweet spot." There are several ways find out your audience's most pressing issues. All involve listening. Interviews. Surveys. Team feedback.
Lead Generation Marketing Budgets
SEPTEMBER 27, 2012
Generating high-quality leads was a top challenge, according to 71% of respondents to MarketingSherpa's 2012 Lead Generation Benchmark Report. Lead Generation Budget Trends. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI.
Content Methodology: A Best Practices Report
industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.
INFOGRAPHIC: Understanding Marketing Automation
NOVEMBER 23, 2011
From Hubspot, here's an infographic about how to use technology to move prospects and leads through your sales funnel. Understanding Marketing Automation. From: HubSpot Marketing Software. View Original Article
SLIDESHOW: Marketing That People Love
MARCH 7, 2013
Hubspot asked some of world’s leading experts in everything from branding, to social media, to design, for their advice on how to create marketing people love. Here's a slideshow with 29 of their tips. View Original Article
INFOGRAPHIC: Why Social Media Matters to Marketers
MARCH 4, 2013
From Brafton, here's an infographic of the current social media landscape, as well as the percentages of brands generating leads via each site. Facebook still commands the widest reach in social media, but marketing opportunities continue to evolve among other platforms and networks. View Original Article
Statistics That Indicate the Future of Marketing
AUGUST 28, 2012
Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. 75% of B2B companies do not measure or quantify social media engagement. 84% of B2B marketers use some form of social media. Email Marketing and Automation Stats.
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.
INFOGRAPHIC: 10 Ways to Optimize Your Pinterest Page
DECEMBER 28, 2012
Given that traffic, Pinterest is a solid choice for attracting more traffic, leads and customers to your business. Pinterest made the top 50 list of most visited sites in the U.S. in September, and is the third most popular social networking site, with over 25 million unique monthly users. From JeffBullas.com, here's an infographic with ten ideas for optimizing your Pinterest page. View Original Article
A Calculator of the Value of Social Media Followers
DECEMBER 20, 2012
CR (Conversion Rate) Average conversion rate of your website, from visit to sale or visit to lead. ACV (Average Conversion Value) Average sale price or average lead value. According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. UpM (Unlikes-per-Month) Unlikes and unfollows.
Marketing Resolutions for 2013
JANUARY 3, 2013
Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Track your leads to sales. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Enhance your design skills. Conduct a website audit. - You may be missing optimization opportunities you didn't know existed. Educate yourself on the basics of SEO. Track analytics.
Why Measuring Social Media ROI Is Difficult
NOVEMBER 15, 2012
54% of marketers say the leading difficulty in measuring social media ROI is the inability to tie social media to actual business results. Many marketers are still trying to figure out social media as they go. Justifying the investment of time and money can be especially difficult and confusing. The Hubspot blog has compiled data from several studies to illustrate the challenges of social media. Here are a series of statistics that explain what marketers do measure, and why they struggle with measuring social media success. 84% of B2B marketers use social media in some form.
B2B Marketing Trends for 2016
distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.
3 Cool Lead Conversion Testing Tools
OCTOBER 19, 2010
In lead generation marketing our goal is to get visitors to take action. Stop Guessing.Start Testing. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. One of the ways to improve results is to continually test for better performing combinations. Google Website Optimizer.
Statistics Every Marketer Should Know
APRIL 8, 2011
Facebook is capable of generating leads AND revenue. Inbound marketing costs 62% less per lead than traditional, outbound marketing." The average outbound lead costs $373 versus $143 per inbound lead. Why pursue leads any other way? From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. "78% of Internet users conduct product research online." That group prefers text, instant messaging and social networks as primary methods of communication. That equates to 2/3 of the country.
CRM - What It Is and Why It's Important for Your Business
MAY 26, 2016
That can lead to a lot of frustration, along with a need to play catch-up when it comes to finding out what you need to know about the customers you have. CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of.
Staffing and Launching Your Content Marketing Program
These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. original photography as something Steve the Lead.
What Type of Website Do You Need?
OCTOBER 21, 2010
website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Nurturing existing leads. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. Communicating to existing customers.