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CK'S B2B BLOG MAY 16, 2010 Want ROI From Today's Technologies, Marketers? Don't Just Show Up (participation), Step It Up (innovation). In developing an active community —spanning blogs, forums and video — around supply chain management expertise, Kinaxis has doubled its level of traffic and leads, and yielded double-digit growth in subscriptions of certain paid offerings, even in economically tight times. Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Check! Check! MORE >>	CK'S B2B BLOG JUNE 8, 2010 B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. And that brings me to action points for increasing your chance of B2B Buzz (which leads to Brand ROI ): First and foremost, be "WOM-Worthy" Before even thinking about how to generate external buzz, ensure your internal house is in order. I recently ran across a positively terrific article on WOM penned by McKinsey's Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. "). MORE >>	RECENT POSTS APRIL 30, 2013 \| CK'S B2B BLOG Mobile Innovation Series (Part 5): Innovating Customer Experiences JANUARY 4, 2012 \| CK'S B2B BLOG Video Interview: Mobile Marketing At The PPAI Expo MAY 2, 2011 \| CK'S B2B BLOG New Article On The Mobile Revolution & B2B: 6 Key Questions (And Answers!) On B2B Mobile Marketing NOVEMBER 14, 2010 \| CK'S B2B BLOG Get BIG-Time Smart & Save Money Big Time: 17 Great Online Courses At $200 Savings! OCTOBER 1, 2010 \| CK'S B2B BLOG B2B Mobile Online Seminar: Learn 5 Ways To Integrate Mobile Into The B2B Marketing Mix (And Much More!) JUNE 8, 2010 \| CK'S B2B BLOG B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
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CK'S B2B BLOG NOVEMBER 14, 2010 Get BIG-Time Smart & Save Money Big Time: 17 Great Online Courses At $200 Savings! Spanning content strategy, B2B, Lead-gen, Webinars, Mobile, Social, Storytelling, Blogs, Videos and much, much more, the course spans 14 hours of new ideas, new ways to improve existing programs, do's, don'ts and a ton of best practices. All told, it's a terrific way to end the year and get your marketing ready for an even better one. As for my course? MORE >>	CK'S B2B BLOG JANUARY 4, 2012 Video Interview: Mobile Marketing At The PPAI Expo While leading two mobile marketing sessions at the 2012 PPAI Expo in Las Vegas on January 2nd and January 3rd, I did a quick 2-minute video interview on mobile and its tremendous impact upon the promotional products industry. you might find some mobile gems in here to leverage in your own marketing. And for all videos, just go here and for my mobile marketing guide go here. MORE >>	CK'S B2B BLOG OCTOBER 1, 2010 B2B Mobile Online Seminar: Learn 5 Ways To Integrate Mobile Into The B2B Marketing Mix (And Much More!) In this seminar, we'll replace confusion with clarity by illuminating how mobile is relevant for B2Bs and highlight 5 ways you can leverage mobile across your branding, lead-gen and content-marketing initiatives. This Fall I'll be conducting an online seminar for MarketingProfs and wanted to give you a heads-up. Their attention is now directed at their mobile devices. MORE >>	CK'S B2B BLOG MAY 2, 2011 New Article On The Mobile Revolution & B2B: 6 Key Questions (And Answers!) On B2B Mobile Marketing And speaking of The Mobile Revolution & B2B, I'll be speaking on this very subject at The MarketingProfs B2B Forum in June, along with a power-packed agenda at the event across B2B marketing topics including social media, lead generation, content marketing, ROI tracking and much more. My most recent article on B2B Mobile Marketing is up at MarketingProfs (get it here ). MORE >>
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CK'S B2B BLOG | TUESDAY, APRIL 30, 2013
Mobile Innovation Series (Part 5): Innovating Customer Experiences

Poor experiences lead to customer attrition, which presses marketers to focus on acquiring yet more. 'As introduced four weeks ago , I'm currently running a 6-Part Article Series on Mobile Innovation that illuminates 5 mobile innovation strategies across brand engagement, sales channels, product offerings, customer experiences, and value propositions. And that brings me to strategy #4: Innovating Customer Experiences through Mobile. Marketers go to extraordinary lengths in order to acquire customers. Get Part #5 here. MORE >>

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CK'S B2B BLOG | THURSDAY, MARCH 11, 2010
Now Contributing To B2B Marketing Online.

's leading B2B media outlet. I'm pleased to announce that, in addition to publishing over here, I'm now contributing to B2B Marketing Online , the U.K's Being the Web is world-wide, it's fitting that I am now contributing to a media outlet located "across the pond", eh? In my first post , titled "Step Aside B2Cs: Social Media is BUSINESS Media" , I address the frequently asked question of “How does social media apply to business professionals, and help B2B companies achieve their revenue goals?” The post is located here. MORE >>

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