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4 Stages of a Thought Leadership Maturity Model

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Advertising Behavioral Targeting Big Data Branding Content Marketing Customer Experience email Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Personal Branding Social Media Strategy Thought Leadership B2B Marketing content marketing Services Marketing SME Marketing Thought Leadership MarketingEnjoy!

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12 Secrets of the Human Brain to Use in Marketing

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Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

How to Market and Sell to the Modern Buyer

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Customer Experience Innovation Lead Generation Strategy buyer personas Employee Advocacy Marketing Automation Modern BuyerThis week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. To get a copy of the slides or to listen to the replay, please click here.

The State of Digital Marketing 2015

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Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing TrainingWith mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

The Missing Link Between Media and Marketing

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Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs. 

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

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Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

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It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. Don’t treat every customer the same. Stop talking and listen to your customers.

3 Ways Social Media can Boost Sales Success

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Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter Google Hangout GotoMeeting HBR Hootsuite Rain Group Sales Team

10 Ecommerce Predictions for 2013

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True, Real-Time Personalization, for Everyone -  Now that this complex technology is made easily available to the masses, we’re going to see major industries like finance, travel and media lead the charge—but also expect businesses in other industries, such as gaming and charity, to take advantage of personalization solutions to offer more custom experiences. You’ll be forgiven if you.

CMOs Win When High-Value Customers Are Treated Personally Online

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Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

Why Sustainable Competitive Advantage is so 1990

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Then you’ve got some things that you’re investing in which may be candidates to be part of the next generation core business, things that you’re doing today that could lead to a big, healthy business in the future.  also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Are you learning new things? 

Integrating Listening Into Your Platform for ROI

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Listen for Lead Gen opportunities. Big Data Content Marketing Data Analytics Interactive Marketing Leadership Listening Monitoring ROI Social Media B2B Marketing Lead Gen NPS Scores Online Lead Generation SEO Social ListeningWe discussed nine ways companies have found to connect social media to revenue and ROI. Connect social media to all marketing campaigns to gauge response.

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Leading Companies for Customer Service, On and Off Social

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Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale. Focus on the core program and get that right before scaling to social media.

How to Make the Zero Moment of Truth Work for You

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Personalization helps online marketers connect consumers with the product advice most suited with their particular need, which can lead to a desired purchase. Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 38% comparison shopped online. Brand Credibility.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

5 Ways B2B Can Learn from B2C Marketers

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But take a look around at leading e-commerce brands and you’ll find a necessary constant: they design the site with the buyer in mind. B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. There is no exception for B2B.

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How Are Serious Games Reinventing Businesses?

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And I’m going to lead you through a guided activity that will reveal your priorities and help you reach alignment as a team. Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of   Conteneo , Inc. and creator of   Innovation Games ® and   Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands.

Four Ways to Evolve Your Online Conversions

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And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. Test your theory. Examine outliers.

The Rapid eLearning Blog

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This is leading us to focus more on crafting a story-like process and creating more real-world scenarios. I’m not sure where the branded template fits in that world. The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. good scenario can make your elearning courses engaging and more real to your learners.

Marketing Technology: 3 Solutions You Can't Live Without

it’s driving qualified leads to sales, helping sales close those. deals, engaging with leads in new ways and on new channels. help sales teams better manage relationships with leads and. ensure that the leads your marketing team passes off to sales. the two by introducing a standard process and lead scoring. of leads from one to the other. lead generation.

It’s Time For CMOs To Tap Into The Power Of Personalization

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Incorporating social data into your overall personalization program can convert those actions into leads and revenue. Posted in eCommerce Optimization Personalization. According to  Forrester Research , U.S. commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore.

More Traffic? Or More Conversions? No Contest.

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Which may lead you to believe that the key is to boost your traffic as much as possible. Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Follow the money.

11 B2B Marketing Predictions for 2011

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Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Enjoy! So people are looking for an alternative and that’s Facebook Advertising.

IROI: Immediate Return on Investment

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This process leads to finding the most relevant audience and most relevant outlet, driving immediate ROI and allowing an advertiser to avail the best opportunity available. Posted in Advertising ROI Strategy. This is the era of Social Media. However, there is still a lot of discussion by an alarmingly large group of pundits that Social Media lacks clear ROI.  In my view since Social Media generates ROI more directly and with higher velocity than other forms of marketing.  It’s the era of Social Media for a reason! Not so when media planning and buying is informed by Social Media. 

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Business And Close Deals Referrals deliver higher-quality leads, references. customers get more value out of it,” says David Sroka, Ceo of Point of Reference, a leading. asset in the same manner as leads or press mentions. tapping into customer goodwill has long given B2B marketers an advantage because: › Referrals deliver ready leads in a competitive market. offerings.

Make Your CFO a Social Media Fan

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The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. Analyzing social media to find leads using a variety of search terms. Social media definitely pays off, but you’ve got to focus on the approach not the tools. Improved Customer Support. Users.

Social Media Marketing and Darwin: Evolution or Irrelevance

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Are consumers entering conversion pathways that lead to sales opportunities? Consumers led the way then, as they’re leading into mobility and Internet-enabled devices now. “If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The answer: You don’t. Sound daunting?

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

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Brothers (and founders) Mark and Brian Canlis personally signed 50 restaurant menus from 1950 and hid them around the Greater Seattle area daily for the 50 days leading up the Canlis’ 60th birthday. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Toyota Camry. QuestionPro.

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

3 Reasons Online Customers Never Return

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All of this information should then go to informing minor (or major) site updates, which can lead to significant lifts in conversions. Posted in Personalization. It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. And from there, put a plan in place for increasing customer loyalty.

Five Signs Your Online Customers May Be Cheating on You

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But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. ” The question is, are they? If caught early enough, these issues can be easily connected. Low Search Engagement.

Facebook Advertising Tricks for B2B Marketers

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In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Email this to a friend?

Why CMO’s Need To Be More Involved in Ecommerce

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And who should lead the charge? Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. One word: data. More Traffic? No Contest.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

News Feed Optimization (NFO) is the new SEO!

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Advertising Facebook Inbound Marketing Interactive Marketing Lead Generation Social Media Social NetworkingOne of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. And you would be surprised what I hear. And the reason that this is so important is because ….

Connecting Your Enterprise: Collaboration at Scale

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This webinar was sponsored by  Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx. We discussed how to setup an environment that cultivates growth and scale in social media.

The Marketing Technologist: Time has Come!

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And the first step of such ownership is to appoint someone to lead it. In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” But we’ve clearly reached a tipping point.

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CMOs: Shedding light on marketing performance

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Advertising Content Marketing Innovation Interactive Marketing Lead Generation Lead Nurturing Social Media advertising metrics advertising spend chief marketing officer CMO earnings per share EPS marketing marketing budget marketing metrics media media spend minimum effective spend But when it comes to marketing, there has always been a bit of the “black box” effect.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

6 Things to Keep in Mind When Replatforming

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Adding excess scope at the start often leads to trimming things down later on—in other words, wasted time, money and effort. Posted in Business Intelligence Testing. As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. The good news is that it doesn’t have to be tricky. Be realistic.