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| Page 1 of 1 | Previous | Next | BUNGALO SEPTEMBER 7, 2011 What is a marketing strategy, anyway? The number one way we will create customers is: convert website visitors to leads and customers (Online Strategy). While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of “marketing strategy.” ” It’s a concept that gets thrown around — but without a clear definition. marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. Marketing strategy is shaped by business goals and strategy. Referral strategy). | BUNGALO SEPTEMBER 24, 2011 Fool me once, shame on you; fool me twice, shame on me Capitalize on “all” leads. I just received an email blast with the title “Double Dip Predicted for Home Remodeling.” ” “If I could have reached through the screen and had a word or two with the publisher, I would have been able to flush out the “real” reason why they sent this email. to get eyeballs reading it).” ” As the recession neared a few years back, the speculation was overwhelming on what we were headed for. It is time start analyzing the necessary planning it may take to create a “proactive firm.” | | | | | |
| BUNGALO MARCH 3, 2010 I want to grow revenue in 2010. Should I hire a sales rep? Invest in leads, then hire reps. What if, instead of spending $100,000 on the rep, you spend $50,000 on marketing to create more leads and opportunities for your existing staff? How much would morale increase with this new found lead flow and income potential? Once you have “maxed out” your existing sales force, and you no longer have the capacity to handle incoming leads, that’s when it’s time to hire an additional rep. So why do owners put the cart before the horse – new reps before more leads? Anyone who has been in this situation knows: it never does! | BUNGALO DECEMBER 29, 2009 Nothing Left to Cut – Now what? Starving your marketing efforts now, may lead to anemic sales down the road, and leave you staring at the competition’s tail lights when the market improves. This article appeared in the NARI Minnesota Newsletter (Winter 09/10). Your pencil can’t get any sharper. You’ve done everything you can think of to minimize overhead and shrink job costs. With nothing left to cut, you can wait for things to get better, or you can focus on beefing up the top line and improving your competitive position. Strategy first, then goals. Set goals. The devil is in the details. Guaranteed. | BUNGALO OCTOBER 5, 2009 How to write a press release Plan for LOTS of lead time. I recently received a call from a friend who was planning a benefit concert: she wanted to know how to write a press release. pointed her to PRweb’s article, Tips, Guidelines and Templates for Writing an Effective Press Release , a very good how-to summary. Unfortunately, she’s a little late — her press release should have been sent three weeks ago. Her event is Nov. 7, which means she’s already missed the deadline for a number of special event calendars, which will be published at the end of this month. Save time, don’t waste it. | |
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