Sometimes, they can spend less time worrying about likes and fans and spend more time in creating content that is really going to lead to a greater and deeper engagement and opportunity than a lot of B2C companies can. I’m not a naysayer and I do think these channels can be successful for some, but I don’t believe that most B2B companies are going to find these channels to be very successful channels in leading to business. Since then, he and I have remained in close contact and he is one of my main resources for digital thought leadership. A: This is a great question. MORE >>

For a look at some of the leading brands at what they are doing in social media I found the Social Brands 100 study helpful. Usually we’ve seen strong individuals take the lead at companies and they come from a variety of backgrounds. Last week I had a great opportunity to speak on a panel and also moderate a panel at the 2011 Social Media Days London hosted by Finextra at Thomson Reuters. The event’s next stop is New York on May 18. was surprised to hear so many people ask about how social media is driving B2B sales. social media team? Corporate communications? MORE >>

good mix of content is challenging but will make you more trustworthy; it also can spark conversations around the topic of choice and should lead you to develop more of your own content. This is an interesting question. Fortune magazine seems to think they are failing. But the answer is never as easy as the question. For instance, if you build a community targeting CFOs from the Fortune 100 companies what would determine your success? Would it be 100 percent participation? Probably not since we know most people watch and listen online and getting 100 percent is unrealistic. MORE >>

After that trade show, you don’t treat every lead the same. One of the themes of my writing about social business in 2011 has been that it is time to move beyond experimenting (though don’t STOP experimenting) to pursue social business endeavors that are meant to drive real business value. You can imagine what that means for 2012. It means if you are not doing this by now, you are probably falling behind your competitors. So it’s worth keeping an eye out for what those competitors are doing, especially the best ones. Do we need a corporate blog? Or Twitter? MORE >>

A former client who is a corporate communications manager of a leading flexible packaging company gave me some great insight on how he employs video for social media marketing. By Leyla Arsan , Lotus Marketing Services. As a small business owner who utilizes Social Media for her own marketing efforts, I often think of how I can better assist my B2B clients more effectively manage their social media efforts.  I start by clarifying what social media means to me; social media is not just Facebook & Twitter, those are just two components. Flickr. YouTube. They ended up pulling the video. MORE >>