B2B Memes

MAY 31, 2013

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first.

Fulfillment 100

Fulfillment Act-On Practices Demand 100

B2B Memes

SEPTEMBER 29, 2011

AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

JULY 13, 2010

As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Here are the top 12 offenders: leader. innovative. award winning. Now as Gordon notes, such words are bad enough when they appear in press releases.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

OCTOBER 4, 2010

Whether these high-profile moves in the fashion industry are leading or trailing indicators of brand journalism growth is unclear to me. His example is News International , which hopes to enhance its traditional publishing business with “a stronger commercial relationship with readers.”.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

JUNE 21, 2010

The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”. As reported by Gordon, Smith said that even as direct revenue from print is declining, the medium is becoming more valuable.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

SEPTEMBER 19, 2011

Will it make them a lot of money or lead to a more traditional book contract? But whether or not their employers give them a push, a case can be made that most journalists should consider self-publishing their own work. Probably not.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

MARCH 6, 2012

Wilson , which posited that tolerance of small crimes leads inevitably to bigger ones. But my belief is that the future of the Internet may depend on how we react to such small mistakes. The situation calls to mind the broken windows theory of the recently deceased James Q.

Comparison 100

Comparison Blogger Cost Demand 100

B2B Memes

DECEMBER 8, 2011

Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Or Tony Collins hitting the point where he had more leads from his blog readers than he had time to follow up. What was the pivotal moment that shaped how you view the post-print era?

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#. Be an entrepreneur.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

JULY 29, 2010

As ranked by frequency of use in press releases, his top-ten offenders that year (he’s since updated it ) included the terms next generation , flexible , robust , world class , scalable , easy to use , cutting edge , well positioned , mission critical , and market leading.

Lead Scoring 100

Lead Scoring Lead Ranking Class Press 100

B2B Memes

APRIL 29, 2011

Sometimes the urge for a good lead makes you say things you don’t quite mean. In his opening for an article on the quite different subject of photography’s potential to mislead, he made a “painful” admission. There are times, he wrote , “when photos can tell more of a story than words could ever express.”.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100

B2B Memes

JANUARY 10, 2011

While an abundance of content creators leads to oversupply, the scarcity of attention among overwhelmed audiences increases the value of good content. It’s no wonder, he says, that they also think social media is one of their least effective marketing tools. Fortunately, every yin has its yang.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Doctorow: Make money with typos. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.”

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

JUNE 7, 2012

When I used to lead in-house seminars on readability for editors of technical magazines, descriptions of the grading system always backfired at first. The Flesch-Kincaid test, developed in 1975, followed Gunning in using grade levels to assess writing. Whatever the source of the grade-level equivalence, it’s a problem.

Lead Scoring 100

Lead Scoring Lead Ranking Studies Press 100

B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

JULY 22, 2011

But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel? When Joe Pulizzi talks about it , I’m ready to leap onto the barricades with him and raise the banner for personalizing and equalizing the relationship with customers through great editorial.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

OCTOBER 4, 2012

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Lichfield adds that online, “when there are no pages and sections to constrain you, you are free to reframe your description of reality.” I would go a bit farther.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Lichfield adds that online, “when there are no pages and sections to constrain you, you are free to reframe your description of reality.” I would go a bit farther.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

APRIL 27, 2011

This sometimes leads to memorable embarrassments: As the Wall Street Journal points out , the Gingrich crowd shot first appeared on a website for the late liberal democrat Ted Kennedy, accompanied by the phrase “we are the democratic majority.” No doubt the service would think so now.

Dwell 100

Dwell Design Marketing Websites Order 100

B2B Memes

APRIL 14, 2010

There’s nothing wrong with wanting to lead your reader to prefer your point of view to the alternative, but you can’t do that if you don’t give the alternative its due. Give opposing points of view fair consideration. To be effective, a story needs to have some kind of conflict or tension.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

NOVEMBER 29, 2011

Will new media lead to brighter or bleaker career options? “We don’t mind them,” they told me. “It It makes us more real.” Interesting. Truth as a marketing strategy. What do you think of the prospects for young journalists today? I often speak at universities and journalism schools and I am struck that almost everywhere, enrollment is up!

Content 100

Content PR Social Media Ethics 100

B2B Memes

JANUARY 31, 2012

As I wrote last week , I wouldn’t be surprised if self-publishing leads to a modest revival in print. Though it will complicate rather than simplify your experience, print may be worth the inevitable frustrations. I’m not going to do a Jonathan Franzen here, mind you, but bear with me: print is and forever will be very, very cool.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

SEPTEMBER 9, 2010

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Initially our sites will concentrate on selling sponsorship, delegate-led events, and high-end research.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

JUNE 2, 2011

A day later, Jeff Jarvis cited a number of examples of real-time news coverage that are leading him, as he put it, to. The inverse pyramid story may be the single biggest reason that journalists are mistrusted. It encourages sensationalism.”.

Aggregators 100

Aggregators Lead Ranking Conference Twitter 100